May 2025 – Sep. 2025
ALINO HOTEL (KeyLand Corp.) upscale local hotel in New Manila
970 E. Rodriguez Sr. Ave., New Manila, Quezon City
Marketing Executive / Graphic Designer
- Acts as the support and custodian in all Brand Identity Designs for printed and digital marketing collaterals.
- Monitor and update activities in the hotel including brand and OTA (Online Travel Agency) partner websites,
monitoring of social media activities, facilitate & provide support on sales promotional collaterals in view to drive sales.
- Develop and maintain good relations with Key Media Partners.
- Supervises, directs and edits the development (copy, design, layout) of all collaterals and in-house graphic design
(promotional flyers, brochures, menus, guest information pieces, signages, forms, invites, etc.)
- Proactively suggest promotions in other profit centers such as in Food and Beverage (all-day dining & in-room dining),
seasonal promotions and design advertising materials accordingly.
- Ensure brand website content is current and regularly updated.
Oct. 2024 – Jan. 2025
AMMEX I-SUPPORT WORLDWIDE, INC. | SPARTAN INVESTMENT GROUP (Colorado, USA)
offshored business via BPO company
6/F Cyberscape Alpha Bldg., Garnet and Sapphire Sts., Ortigas Center, Pasig City
Graphic Designer
- Responsible for creating high-quality and engaging visual assets across a wide range of digital and print media,
including email assets, social media assets, PowerPoint presentations, print assets, physical and digital catalogs,
and product sell sheets using Spartan Investment Group’s brand guidelines.
- Develop creative concepts and design solutions for a variety of marketing and advertising initiatives.
- Collaborate with cross-functional teams to understand project requirements and ensure that design solutions align with project goals.
- Edit and refine existing visual assets as required.
- Help develop and maintain brand guidelines to ensure consistency across all channels.
- Work closely with the marketing team to ensure all designs are aligned with the overall marketing strategy.
- Stay up-to-date with the latest design trends, tools, and technologies.
Aug. 2023 – Jul. 2024
MICROSOURCING PHILIPPINES, INC. | NAUMI HOTELS (Singapore, Australia, New Zealand) offshored business via BPO company
9/F Harton Corporate Center, E. Cuenco St., Aseana Complex, Tambo, Paranaque City
Graphic Designer
- Worked closely with the client’s Marketing team in relation to creative design for all social media, marketing,
promotional and advertising collaterals.
- Primary purpose is to create artwork for Naumi Hotels’ communications including stationery, brochures,
flyers, digital media, social media, EDMs, events, and promotional materials as required.
- Developed concepts and mood boards in keeping with the Naumi Hotels brand.
- Social media support including laying up Instagram feeds to be aesthetically pleasing and in keeping with brand guidelines and community management.
- Responded to requests for advertising and built a process around managing workflow and communication while delivering to timeframe.
- Produced accurate high-quality artwork within brand guidelines and standards.
- Developed and enhanced designs/artwork by gathering information and data to clarify design requirements.
- Used innovation to clarify briefs/job requirements and to meet the constraints of cost and time.
- Managed all internal and supplier relationships with a high degree of professionalism ensuring all parties receive a detailed brief/order.
- Maintained an integrated image/product information database for media products.
- Supported any external trade show-events or sponsorship that may require graphics expertise.
- In consultation with the Marketing Manager, managed team creative administration including contracts,
licenses, and usage.
- Ensured a smooth and timely workflow is maintained by managing projects and artwork/production demands within deadlines.
- Maintained an updated historical file of all creative material/artwork produced.
- Ensured inter-team communication and expectations are managed well.
- Assisted marketing team with additional tasks where required.
Jun. 2022 – Aug. 2023
RAEMULAN LANDS, INC. | Joy-Nostalg Group (Real Estate Company)
35/F Joy~Nostalg Center, ADB Ave., Ortigas Center, Pasig City
Multimedia Management Officer
- Conceptualized, developed and created multimedia communications materials (e.g. videos, posters,
announcements, social cards, etc.) also included designing templates in a timely and systematic manner that will effectively promote the brand message of the units’ products and/or services with a consistent look and feel, while ensuring that they abide to the prescribed brand guidelines.
- Developed graphic materials (e.g. image enhancement, infographics, etc.) for websites and social media platforms.
- Shoot photos and videos for documentation and maintained the company photo database.
- Assisted in events production and management, including video editing and presentation decks.
Jun. 2005 – Aug. 2020
CROWNE PLAZA MANILA GALLERIA / HOLIDAY INN MANILA GALLERIA (5-star Hotels)
(Hotel properties owned by Robinsons Land Corp. / JG Summit Co. & managed by the InterContinental Hotels Group)
PR & Marketing Communications Dept., Ortigas Ave. corner ADB Ave., Ortigas Center, Quezon City
Senior Graphic Design Artist
- Designed marketing & corporate materials for the 2 Hotels both for internal & external use.
(e.g. banners, brochures, calendar, eDMs, flyers, forms, invites, menus, newsletter, posters, packaging, print ads, etc.)
- Ensured that projects adhere to the marketing and branding style guidelines (Brand Standards) of the 2 hotels.
- Collaborated closely with the PR & Marketing Communications (PRMC) Manager in content & Art Direction of promotional materials for print & online medium.
- In the absence of the PRMC Manager, took initiative in decision-making when it comes to design-related &
admin works as well as assisting with video/photo shoots of publications & participation in media events.
- Assisted in Proofreading of media releases, marketing collaterals, & production of Press Releases.
- Spearheaded photo shoots and adding creative outputs used in hotel photos for Press Releases/marketing collaterals as well as pictorials for internal and external events.
- Coordinated with suppliers (Printers & Publications) on the production & timely delivery of projects.
- Monitored and requested materials/supplies & equipment from the Purchasing dept. & direct suppliers.
- Assisted, coached & mentored other artists on creative & technical (hardware/software) aspects.
Feb. 2004 – Mar. 2005
PINNACLE EQUITY VENTURES, INC. (Häagen-Dazs Ice Cream) (Food & Beverage Company)
(Franchisee of Häagen-Dazs Cafe/ Oliver’s Super Sandwiches/ Max Brenner Chocolate Bar/ Zhongnanhai Chinese Bistro)
2401-B West Tower, Phil. Stock Exchange Centre (Tektite Bldg.), Ortigas Center, Pasig City
Officer-In-Charge - Marketing Communications Dept. / Senior Graphic Artist (Creative Head)
- Reported directly to the President and General Manager (owners) & to the Operations Manager as
Creative Head & Officer-In-Charge (OIC) of the Marketing Communications Department which is responsible for handling the Marketing, Design & Visual Merchandising needs of the 4 Brands.
- Conceptualized/designed materials for all the 18 Stores ( 8 Haagen-Dazs / 8 Oliver’s / 1 Max Brenner /
1 Zhongnanhai ) including store layout improvements/renovations.
- Collaborated with the Operations Manager, Finance Manager and Store Managers in developing and implementing promotional strategies to help achieve outlet sales targets.
- Issued memoranda to all outlets regarding all promotions, product developments, or events.
- Maintained regular communication with Press Relations agency in line with press releases and other media efforts to ensure good publicity for the company.
- Assisted Press Photographers & conducts Photo shoots to be used as images for marketing materials.
- Coordinated with suppliers for the production of printing projects.
Jun. 2000 – Jan. 2004
UNIT ONE DESIGN, INC. (Graphic Design Agency)
8/F Cityland 10, Tower 2, HV Dela Costa cor. Valero Sts., Salcedo Village, Makati City
Senior Creative Consultant (Freelance Graphic Designer / Art Director)
- Conceptualized / designed marketing & promotional materials for a Client’s creative needs.
(clients include Purefoods, Quaker Oats Asia, Del Monte, Caltex, Getz Bros… etc.)
- Art Directed Photography sessions of approved layouts with Professional Photo Studios.
- Supervised other artists on creative & technical (hardware/software) aspects.
- Coordinated with suppliers (color separation/printing) on the production of projects.
- Provided photography service for Out-of-Town shoots & digital camera imaging.
- Maintained the computer systems (Mac/PC) & other equipment/peripherals.
Aug. 1999 – May 2000
PIXELMAGIC, INC. (Digital Imaging/Printing Studio & Service Bureau)
The Gallery Bldg., Amorsolo St., Makati City
Graphic Designer / Digital Artist
- Designed the company’s in-house creative materials (Ads, Brochures, Flyers, Forms…etc.)
- Produced other design needs of Clients (Corporate Identity, Posters…etc.)
- Responsible for retouching & image enhancement of photographic images
- Assisted the production team in high-end drum scanning, cd-writing, & large-format printing.
May 1996 – Mar. 1999
UNIT ONE DESIGN, INC. (Graphic Design Agency)
6/F PISO Bldg., 853 Arnaiz Ave. (formerly Pasay Road), Makati City
Senior Graphic Designer
- Objective is to create fresh, outstanding & effective designs and products that address to the client’s marketing communication needs such as… Annual Reports, Brochures/Flyers,
Labels/Packaging, Merchandising Materials, Visual Corporate Identity… etc.
- Acted as Art Director for Photography of approved layouts.
- Initiated requisitions for the Creative Department’s needs which include Reference materials,
Studio Art materials/supplies and Computer peripherals/upgrades.
- Took care of the PC computer systems. (e.g. software installation & trouble shooting)
- Assisted the staff with their computer software problems.
Aug. 1995 – Apr. 1996
THE FIRST COUPON CO. (PHILIPPINES), INC. (Marketing & Promotions Company)
Vernida 1 Building, Amorsolo St., Legaspi Village, Makati City
Senior Artist
- Main task is designing coupons and advertisements at the back of Cash Register Tapes
(Supermarket Receipts). The task involves actual conceptualization to preparation of camera-ready artworks (pre-press) for printing.
- Related task involved coordination with printers regarding quality of printed materials.
- Other tasks included Visual Merchandizing, Lay-outing and Design of in-house materials
(e.g. Corporate Identity, Brochures, Business Cards, Office Forms, Newsletter, etc.)
- In-charge of the Systems & Maintenance of all office computers & peripherals.
- Provided Technical Assistance to employees regarding computer software.
Dec. 1994 – Jun. 1995
RAYDOT ADVERTISING & PROMOTIONS PTE. LTD. (Advertising Agency)
Race Course Road, SINGAPORE
Graphic Designer
- Designed advertising and promotional materials from conceptualization to final art for a client’s corporate campaigns & activities- e.g. Brochures, Packaging, POPs, and Print Ads.
- Tasks included doing Story Boards for TV Commercials, simple Copy Writing for
Advertisements/Promo materials, and Art Direction for Photography sessions.
- Minor Task included Computer maintenance & Technical supervision for the PC’s & Mac.
Apr. 1993 – Dec. 1994
UNIVERSITY MULTIMEDIA PRODUCTION CENTER (Educational Institution)
The Philippine Women’s University, Taft Avenue, Manila
Computer Graphic Designer / Photographer / Videographer
- Produced layouts and designs for the university’s instructional materials, activities & promotions which include Ads, Brochures, Flyers, Manuals, Newsletters, Posters, etc.
- Job included taking of Photos / Videos during Special Events.
- Conceptualized & executed design for the Revised edition of the PWU Student Handbook.
- Acted as Production Manager for the Desktop Publishing Department whenever a need arises.
