Social Media Officer at Tatler Philippines (2024-07 – 2026-05)
- Lead social media strategy and coordination in close collaboration with editorial and design teams, working alongside an editor to ensure content quality and brand alignment
- Manage day-to-day content production and scheduling across platforms, publishing 8–10 posts daily (40–50 per week) across Instagram and Facebook to maintain consistent audience engagement
- Grew Instagram following to 100K+ and Facebook following to 280K+, increasing platform visibility and solidifying Tatler Philippines' position as a luxury lifestyle authority
- Spearheaded content and live coverage for flagship events—including Tatler Ball 2024, Asia's Most Stylish 2024, and Tatler Dining Off Menu 2024—generating high engagement across Instagram Stories and post-event content
- Curated branded social media content for Tatler clients, delivering notable engagement and positive client feedback
- Collaborated with editorial and design teams to execute polished, trend-aligned digital campaigns
- Utilize analytics tools like Meta Business Suite and Sprout Social to assess engagement metrics and inform content planning, contributing to steady growth in reach and engagement
Social Media Assistant at Tatler Philippines (2023-08 – 2024-07)
- Supported the Digital Director and Social Media Editor in managing daily content production and scheduling across Facebook and Instagram, publishing an average of 10–15 posts per week
- Maintained the social media calendar and adapted content to align with trends, campaigns, and editorial features, contributing to a 10% increase in average engagement rate over six months
- Curated branded social media content for 10+ client campaigns, resulting in above-average engagement and strong client feedback
- Helped monitor analytics using Meta Business Suite and Sprout Social to track performance, identify high-performing content, and refine storytelling strategy
Social Media Manager at CHiNOY TV (2022-11 – 2023-07)
- Grew CHiNOY TV's Facebook page to 100K+ followers by focusing on culturally relevant content and consistent community engagement
- Managed day-to-day content production and scheduling across Facebook and Instagram, publishing 5–8 posts daily to maintain an active and responsive online presence
- Led and coordinated a team of content producers, ensuring all output aligned with brand voice, cultural tone, and marketing objectives
- Spearheaded the social media coverage of Mr. and Ms. Chinatown 2022, the company's flagship pageant event, delivering high-engagement content across platforms and increasing page visibility during the campaign period
- Developed editorial and social content in collaboration with the graphics and video teams, maintaining high standards of consistency and visual quality
- Created and executed timely campaigns around cultural events such as Chinese New Year, generating strong audience engagement and increased reach
- Monitored audience feedback, responded to comments and messages, and worked to strengthen community trust and interaction
- Utilized Meta Business Suite to track content performance and make weekly adjustments to improve reach, engagement, and relevance
- Wrote social media captions and post copy tailored to each platform, helping establish a more engaging and culturally resonant brand voice
Content Writer/Producer at CHiNOY TV (2022-08 – 2022-11)
- Wrote engaging copy and video scripts for digital content aimed at Gen Z and Millennial audiences, focusing on themes of identity, culture, and community
- Researched social and cultural trends to inform content direction and supported the production team in brainstorming segments, scripting interviews, and planning video narratives
- Contributed to the development of YouTube episodes, social media series, and branded content, helping shape the tone and messaging across platforms
- Ensured all content aligned with CHiNOY TV's brand standards and audience interests, contributing to improved engagement and viewer retention
