John Arrabaca

WordPress Developer, CRO-Focused Web Designer, and Web Strategist with experience building lead-generation websites, landing pages, ecommerce product pages, dynamic content systems, and commercial WordPress products. Combines technical implementation, visual design, copywriting, and conversion optimization to create websites that support business growth and improve user engagement.

WordPress Developer & CRO-Focused Web Designer - Self-employed

(2023-01)

• Airvida Chambers (2025) — Designed and built over 10 landing pages and product pages for oxygen chambers and wellness equipment. Researched products, competitors, and customer concerns to develop effective landing page structures and content flow. Applied CRO principles to improve engagement, product understanding, and buying confidence. Created graphics, comparison sections, product visuals, and supporting marketing assets. Built pages using WordPress and Elementor while maintaining consistency
• Alpha Investors (2024) — Designed and developed a forex-focused affiliate and review website from the ground up. Created a custom review system for evaluating products and managing affiliate offers. Built ranking and comparison systems using dynamic content and reusable templates. Developed a Knowledge Center section featuring custom templates, advanced queries, and dynamic content relationships. Managed website architecture, user experience, and content organization.
• Relentless Roofing Co. (2023) — Built and launched the website from hosting setup through production deployment. Designed lead-generation pages focused on increasing service inquiries. Developed an ACF-powered location page system to support local SEO. Performed copywriting, CRO improvements, and graphic editing.
• OutdoorWarranty (2023) — Designed and built lead-generation pages for an RV warranty provider. Integrated lead forms with Discord notifications to improve lead handling workflows. Created team, blog, and supporting informational pages. Improved messaging and page structure to support conversions.
• Spinal Disc Expert (2023) — Created a lead-generation landing page for a chiropractic clinic. Applied CRO and copywriting techniques to improve visitor engagement. Designed graphics and integrated a multi-step lead form.
• Mint Thai Cafe (2023) — Designed and developed a recipe-focused website. Created reusable templates for recipes, categories, and blog content. Implemented structured content systems to improve content organization and discovery.

Web Designer & Portfolio Developer - Self-employed

(2026-01)

Built a library of conversion-focused landing pages and full homepages across service business niches including HVAC, roofing, coaching, luxury real estate, and construction. Developed and refined a repeatable AI-assisted design workflow combining custom Tailwind CSS systems, design tokens, and HTML page builds. Used to demonstrate niche versatility and fast turnaround capability to prospective clients.

Marketing Collateral Designer - Self-employed

(2026-01)

Designed premium marketing assets for real estate advisors including location guides, listing campaigns, agent spotlights, and lifestyle graphics. Combined AI-assisted image generation with layout and branding design to produce high-end print and digital collateral. Maintained consistent luxury aesthetic across multi-piece campaigns.

Commercial Product Creator - Self-employed

WP Spire — Commercial WordPress page builder and landing page system personally created and sold commercially. Designed the builder framework, templates, user experience, funnels, documentation, sales pages, affiliate systems, and customer support processes.

Plugin Developer - Self-employed

WP Link Tracker — Commercial WordPress plugin designed to track, manage, rename, and rotate affiliate links. Responsible for product design, specifications, workflows, freelancer coordination, launch infrastructure, and supporting sales systems.

Bachelor of Science - Computer Science - Xavier University Ateneo de Cagayan