John Ivan Arambulo

Creative strategist for DTC health and wellness brands. Every account runs through DOSE, my four-stage system: Diagnose the customer, competitor, and ad account to find what is missing; Outline which persona, angle, and awareness stage the opportunity lives in; Structure it into a concept and a data-backed brief for designers and video editors; then Evaluate the test against hook rate, hold rate, CTR, and CPA before deciding to kill, iterate, or scale. Built on four years of creative output under real brand pressure in esports, a self-funded brand that sold out twice in under two minutes on zero ad spend, and a pharmacy family's three decades inside health and wellness.

Independent Creative Strategist - Ivan Builds Brands

(2026-01)

Direct-response creative strategy for DTC Health & Wellness brands, run through my DOSE system (Diagnose → Outline → Structure → Evaluate)

• Diagnose — Researches customers, competitors, and communities to uncover pain points, objections, buying triggers, and the voice-of-customer language that becomes hooks and angles.
• Outline — Audits brand ad accounts to map which audiences, angles, and awareness stages their creative already covers, and which high-probability opportunities sit untested.
• Structure — Writes data-backed creative briefs for designers, video editors, and creators covering audience, pain point, angle, hook direction, offer, and tone, specific enough that two different creators would produce similar ads.
• Evaluate — Builds creative testing roadmaps that isolate one variable at a time (hook, angle, format, offer), launch each test with a hypothesis, and read results against defined thresholds before deciding to kill, iterate, or scale.

Founder & Creative Lead - ELEVATE

(2023-01 - 2025-12)

Where I ran the full creative strategy loop with my own money: research, concept, creative, launch, iterate

• Engineered pre-launch demand through concept and hook craft: founder-led content that reached 1M views and a 667K-reach carousel with 5,994 saves, growing the brand from 0 to 34,000 followers with zero paid ads.
• Sold out 40 units at ₱1,400 in under 2 minutes, with around 250 buyers queuing at exactly midnight — my first product priced into the luxury range for the category.
• Treated the second drop as the iteration test: read what drove the first sellout, rebuilt the launch around it and a 350+ member community, and sold out 60 units just as fast, proving the demand was engineered rather than lucky.
• Owned every conversion lever end to end (product, pricing, offer framing, content, community, inventory); wound the brand down deliberately in 2025 to go all-in on creative strategy.

Lead Graphic Designer (Brand Marketing & Social) - Team Liquid Philippines

(2024-05 - 2024-10)

Retained through the acquisition by one of the world's most recognized esports organizations

• Owned visual identity and art direction for the org's brand marketing and social output, posters, campaign key art, and social creative, shipped at the pace a live esports calendar demands, often same-day around match results.
• Produced sponsor deliverables for Red Bull, Xiaomi, and Watsons, each needing its own visual identity and art direction to read as premium and on-brand for three very different global sponsors inside one feed.
• Every poster and campaign asset was a live test of what stops a scroll for an audience in the millions, the same instinct that now drives how I brief creative strategy instead of just executing it.
• Left Team Liquid in October 2024 to focus on university and apply learnings to ELEVATE.

Lead Graphic Designer (Brand Marketing & Social) - ECHO Esports

(2021-07 - 2024-05)

World-champion esports organization (M4 World Championship)

• Owned creative output through the full Aura → ECHO rebrand, rebuilding a brand's identity without losing its audience; designed the official world championship jersey.
• Shipped daily creative across the account's growth from 9M to 59.4M Facebook reach (2021 to 2023) and 70K to 3.6M on Instagram — four years of live feedback on what audiences stop scrolling for.
• Produced sponsored campaign assets for Red Bull, Xiaomi, and Lawson.

First Graphic Designer (Marketing & Social) - AURA Esports

(2020-08 - 2021-07)

Started the org's entire marketing and social output solo at 14, before it grew into a team

• Ran the complete loop solo every week — idea, creative, publishing, and audience feedback through the first tournament season (2 months), across matchday content and sponsor deliverables for Mountain Dew and Vivo, before the org added a second designer and a social media manager.
• That output helped rank the org #1 in Social Media Wars among MPL Philippines teams (Season 6), early proof that attention can be engineered, not hoped for.

BSBA - Marketing Management - University of San Carlos (2027-06) Cebu City