Kai Salcedo

Developed and executed data-driven monthly marketing strategies across social media and paid advertising, driving lead generation, brand awareness, and inquiry conversions. Planned, launched, and optimized digital campaigns using Meta Ads and TikTok Ads, generating qualified leads through audience targeting, creative optimization, and performance analysis. Managed end-to-end content marketing, including content calendars, ad copy, social media captions, graphics, reels, and short-form videos, ensuring consistent brand messaging and audience engagement.

Marketing Officer - KOKOS Philippines

(2025-04)

• Developed and executed data-driven monthly marketing strategies across social media and paid advertising, driving lead generation, brand awareness, and inquiry conversions.
• Planned, launched, and optimized digital campaigns using Meta Ads and TikTok Ads, generating qualified leads through audience targeting, creative optimization, and performance analysis.
• Managed end-to-end content marketing, including content calendars, ad copy, social media captions, graphics, reels, and short-form videos, ensuring consistent brand messaging and audience engagement.
• Led the marketing strategy and nationwide promotional execution for KOKOS PH's Study Abroad Festa 2025 and 2026, coordinating campaigns across multiple branches to maximize event reach and attendance.
• Managed the marketing and execution of face-to-face and virtual events, overseeing promotional campaigns, attendee registrations, and post-event follow-ups to ensure a seamless participant experience and maximize conversions.
• Collaborated with cross-functional teams and branch managers to maintain brand consistency and successfully execute integrated marketing campaigns across multiple locations.
• Created audience-specific messaging and conversion-focused content for every stage of the customer journey—from awareness to conversion—strengthening engagement and increasing qualified inquiries.

Marketing and Events Associate - EduConnect USA

(2024-03 - 2025-03)

• Plan, design, and oversee all aspects of event execution, including production, branding, and promotional materials such as brochures, giveaways, flyers, and banners.
• Manage communication and negotiations with suppliers to ensure high-quality event materials while maintaining cost efficiency and operational excellence.
• Create engaging marketing campaigns by developing compelling content and materials for LinkedIn and Facebook to maximize audience engagement and brand visibility.
• Responsible for preparing and designing PowerPoint presentations for both the Manila and LA teams, ensuring impactful and visually appealing presentations that support our initiatives.

Lead Generation and Ambassador Program Manager - EduConnect USA

(2024-03 - 2025-03)

• Identify and connect with potential leads on Facebook and LinkedIn who can benefit from our programs and services.
• Serve as the first point of contact, initiating conversations and building relationships.
• Manage Keystone Leads by accurately inputting them into Insightly (CRM) for tracking and endorsing them to the designated Enrollment Counselor.
• Oversee the Referral Program, encouraging and rewarding referrals to turn satisfied customers into brand advocates.
• Optimize outreach with personalized messaging and strategic engagement.
• Maintain an organized database to track prospect interactions and follow-ups.

Sales and Marketing Department (Internship and Part-time) - Food Safety & Hygiene Academy of the Philippines (FoodSHAP)

(2022-06 - 2023-01)

• Managed and maintained datasets, ensuring data accuracy and integrity.
• Responsible for conducting market research and gathering market intelligence.
• Contributed in developing and implementing marketing strategies.
• Planned, organized, and executed events, ensuring smooth operations and budget control.
• Negotiated and communicated with suppliers to secure the best deals and maintain positive relationships.
• Successfully handled MAFBEX 2023 project, coordinating all aspects of the event and delivering outstanding results.

Bachelor of Science in Business Administration - Marketing Management - San Beda College Alabang (2019 - 2023)