
Kane Nichols Tan
Senior Graphic Designer with 10+ years of experience in healthcare, veterinary, and marketing design
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About
Senior Graphic Designer with 10+ years of experience in healthcare, veterinary, and marketing design. Skilled in creating high-impact visual content for print, digital, social media, and eCommerce campaigns. Proven ability to develop brand-consistent creative solutions that improve engagement, strengthen brand identity, and support marketing performance goals.
Experienced in integrating AI-assisted design tools to streamline workflows, generate concepts, and scale multi-brand creative production efficiently in fast-paced environments.
Experience
Graphic Designer Specialist at Healthway Cancer Care Hospital (2023-08 – Present)
- Lead creative execution for corporate branding and hospital marketing campaigns.
- Designed marketing assets for digital advertising, print promotions, social media, and corporate presentations.
- Produced out-of-home (OOH) advertising materials including billboards, signage, and environmental graphics.
- Developed brand templates, layouts, and visual assets to ensure consistency across marketing materials.
- Organized and assisted in photoshoots for hospital branding and promotional campaigns.
- Coordinated with marketing teams and vendors for design production and campaign rollouts.
Freelance Graphic Designer at Hippo Veterinary Group (2024-09 – 2026-01)
- Designed and executed high-quality marketing materials for digital campaigns, social media, email marketing, and print promotions within the veterinary industry
- Developed and standardized brand-consistent templates and visual assets across multiple clinic locations, ensuring cohesive and scalable branding
- Produced engaging graphics for pet health awareness campaigns, service promotions, and educational content to support marketing objectives
- Leveraged AI-assisted design tools to streamline workflows, accelerate concept development, and increase overall production efficiency
- Collaborated cross-functionally with marketing teams to create high-performing visuals for social media and digital advertising
- Prepared and delivered print-ready and digital assets, ensuring accuracy, quality, and consistency across all platforms
Sr. Graphic Designer at Healthway Medical Network (2021-02 – 2023-02)
- Led creative design for corporate branding, hospital marketing campaigns, and promotional initiatives
- Produced multi-channel marketing assets, including print, social media, digital campaigns, and OOH materials
- Developed scalable brand templates and visual systems across multiple hospital locations
- Supported corporate rebranding from QualiMed to Healthway, ensuring brand consistency during transition
- Collaborated with marketing teams to deliver educational and promotional healthcare materials
- Managed print production, vendor coordination, and timely delivery of campaign assets
Graphic Designer at Daniel Mercado Medical Center Institute of Health Science (2014-06 – 2023-02)
- Designed promotional materials to boost student enrollment (posters, billboards, social media, email).
- Developed school varsity logo.
- Designed yearbooks for three consecutive years.
- Developed logo and brandbook.
Merchandising and Graphics Asst. Manager at QualiMed Health Network (2014-06 – 2022-02)
- Developed the first corporate brand book and led the rebranding transition from UPMC to QualiMed.
- Ensured brand consistency across marketing collateral, hospital signage, and corporate materials.
- Designed logos, digital assets, and print marketing materials for healthcare campaigns.
- Coordinated with suppliers and vendors for collateral production and placement across SBUs.
- Supported network expansion from 1 to 8 SBUs, producing marketing and branding materials for new locations.
- Developed design templates and visual assets used across departments.
- Mentored junior designers and organized photoshoots for marketing and promotional campaigns.
Graphic Designer at University Physicians Medical Center (2012-08 – 2014-06)
- Designed marketing materials from scratch.
- Created ads for print, digital, and OOH media.
- Developed logos, animations, and social media content.
- Handled supplier payments and receipts.
- Printed materials in-house for internal and external use.
- Sourced quality, affordable print suppliers.
Sales Assistant Manager at Casio Electronics (2011-09 – 2012-07)
- Coordinates to Clients Order and Inquiries
- Monitors Sales and stocks.
Jr. Graphic Designer at Convergys Philippines (2010-12 – 2011-08)
- Design logo design, print collaterals, OOH, gif animations, videos, websites, and social media channels to promote health promos, new facility, awareness campaigns, and brands.
- Ocular SBUs for potential placing of collaterals like bill- boards, mall poster location, flyer strategic distribution, and if need to replace old signages.
Education
AB in Multimedia Arts – DE LA SALLE COLLEGE OF SAINT BENILDE (DLS-CSB) (2005 – 2010)
High School – PHILIPPINE INSTITUTE OF QUEZON CITY (PIQC) (2001 – 2005)
Elementary – SAINT JUDE CATHOLIC SCHOOL (SJCS) (1996 – 2001)


