Marketing Officer (Marketing Head) at Robert Brown Wear Inc. (Moulton RB Corp.) (2024-02 – Present)
Built and led marketing functions from the ground up for four mall brands — Moose Gear Baby, Moose Gear Kids, Tiny Tummies, and Live to Be Spoiled — under the Baby & Kids and Fashion/Apparel categories, establishing overall strategy, structure, and execution across multiple marketing channels.
- Developed end-to-end marketing processes and standard operating procedures (SOPs) covering social media, e-commerce, campaign execution, content production, and brand management.
- Led and managed cross-functional marketing teams including Social Media, PR & Affiliates, Content, Graphic Design, E-commerce, Event, and Livestream teams
- Led overall marketing strategy and execution across multiple brands, covering social media, e-commerce, livestream, influencer marketing, event, and brand campaigns
- Defined and guided the brand's social media direction, including content strategy, tone of voice, and platform optimization to improve reach and engagement
- Ensured strong brand consistency across all visual and communication touchpoints, aligning creatives, messaging, and campaign execution across all channels
- Managed full-funnel campaign development, from teaser and awareness stages to launch, conversion, and post-campaign engagement.
- Planned and executed digital marketing campaigns including payday sales, seasonal launches, product drops, and promotional events
- Led offline marketing initiatives through Headsphere expos, fairs, and brand activation events, including booth planning, on-ground execution, partner coordination, and onsite brand presence.
E-Commerce Specialist at Robert Brown Wear Inc. (Moulton RB Corp.) (2023-04 – 2024-02)
- Led end-to-end marketing, social media, and e-commerce operations for 4 brands
- Planned and executed monthly campaigns, product launches, and platform promotions
- Managed Shopee, Lazada, and TikTok Shop operations including pricing, listings, and KAM coordination
- Directed social media strategy, content creation, and community engagement
- Handled influencer marketing, PR seeding, and TikTok affiliate programs
- Analyzed sales performance and optimized campaigns for revenue growth
- Oversaw livestream operations, creatives, and cross-platform marketing initiatives
- Oversaw influencer and affiliate marketing programs, including strategy development, talent coordination, deliverables management, and performance evaluation.
- Directed e-commerce operations across Shopee, Lazada, and TikTok Shop, including product listings, promotional mechanics, bundling strategies, and campaign integration.
- Led livestream selling initiatives, including content scripting, product flow planning, promotional structuring, and performance optimization
- Collaborated with creative teams to develop high-quality brand assets, ensuring alignment with campaign direction and brand identity
- Provided creative direction for photoshoots, including concept development, styling coordination, and execution oversight
- Conducted performance tracking and analysis across campaigns, using insights to optimize engagement, conversion, and overall marketing efficiency
- Performed competitor and market analysis to identify trends and improve brand positioning in a competitive e-commerce landscape
Relationship Manager - Senior Analyst at Shopee Philippines (2021-05 – 2023-03)
- Responsible for establishing and maintaining good working relationships with Top marketplace sellers/owners and representatives
- Oversee assigned Top marketplace accounts, including negotiating deals, operational improvement, and campaign participation to maximize growth
- Clearly communicates the progress of monthly/quarterly initiatives to internal and external stakeholders
- Evaluates, Forecast, and track key account metrics
- Provides in-depth insight on assigned sellers to Category Managers / Team Leads in order to execute overall category strategies in line with the brands and company goals.
- Prepares data reports on account status
- Led marketing programs and served as the PIC (Person-in-Charge) for the Lifestyle category, overseeing campaign execution, brand coordination, and category growth initiatives.
Customer Solutions Officer - KYC (Know Your Customer) at Citibank Philippines (2019-08 – 2020-06)
- Collected, documented, and reviewed all client data information ensuring compliance with local regulatory requirements and Citibank standards.
- Analyzed and maintained detailed records on clients' transactional information to identify risks, trends, and potential wary activity.
Sales, Marketing and Events Intern at Adobo Magazine (2019-01 – 2019-04)
- Developed marketing strategies and campaigns for the Adobo Design Week 2019 event.
- Prepared the marketing assets of the Adobo Magazine events to be delivered to the different advertising agencies. Updated the internal database of Adobo Magazine
