Kenneth Mendoza
Creative and data-driven Digital Marketing Officer specializing in SEO, content marketing, and email campaigns. Experienced in managing digital platforms, supervising web development, and producing high-quality marketing materials. Adept at using analytics and market research to drive engagement, improve visibility, and support strategic business decisions.
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About
Creative and data-driven Digital Marketing Officer specializing in SEO, content marketing, and email campaigns. Experienced in managing digital platforms, supervising web development, and producing high-quality marketing materials. Adept at using analytics and market research to drive engagement, improve visibility, and support strategic business decisions.
Experience
Digital Marketing Officer at Hyundai Forklift Philippines (2025-01 – Present)
Executed digital marketing strategies across SEO, social media, and web platforms to increase brand visibility.
- Executed digital marketing strategies across SEO, social media, and web platforms to increase brand visibility
- Developed SEO-optimized content and analyzed performance using Google Analytics and Search Console
- Conducted market research, feasibility studies, and supported product development decisions
- Supervised website development and managed content via WordPress
- Created marketing materials and multimedia content for campaigns
- Managed email marketing campaigns using Klaviyo and Mailchimp, optimizing performance through data analysis
- Organized and managed trade fairs and exhibitions
- Supported marketing operations through reporting and documentation
Digital Marketing Associate at His Story Photo Studio (2025-01 – 2025-07)
Increased brand visibility by implementing SEO strategies, improving search rankings and online presence.
- Increased brand visibility by implementing SEO strategies, improving search rankings and online presence
- Managed social media platforms (Facebook and Instagram), creating and scheduling content to increase engagement and reach
- Developed and executed marketing campaigns to attract new clients and improve brand awareness
- Analyzed content performance to refine strategies and optimize audience engagement
- Designed promotional materials including calling cards, posters, and thank-you cards aligned with brand identity
- Created engaging visual and written content to support social media and marketing initiatives
Education
Bachelor's Degree in Business Administration | Marketing Management – Lady of Lourdes College of Northern Caloocan Inc. (2020-01 – 2025-01)
