Kestrel Berroya

Results-driven Amazon Ads PPC Specialist with 3+ years of hands-on experience managing paid media on Amazon for home & kitchen, apparel, and specialty e-commerce categories. Skilled at turning search term and keyword data into disciplined bid, budget, and negative-keyword decisions that consistently cut ACoS while growing sales. Comfortable owning the full PPC lifecycle — from keyword research and campaign structure through optimization, reporting, and cross-functional inventory and listing support.

Amazon Ads PPC Specialist at E-Commerce Industry (2023-10 – Present)

Category: Home & Kitchen

• Build and manage Sponsored Products, Brands, and Display campaigns on Amazon, aligning bids and budgets with ACoS/TACoS targets.
• Mine search term reports to expand converting keywords and continuously prune wasted spend through negative keyword harvesting.
• Analyze account and campaign performance trends weekly to drive data-backed bid, placement, and budget reallocation decisions.
• Produce detailed performance reports and account health summaries for stakeholders.
• Support inventory planning and listing optimization to keep top-performing keywords in stock and discoverable.
• Cut monthly ad spend while growing sales by 30% through tighter keyword targeting and bid discipline.

Amazon Ads PPC Specialist at E-Commerce Industry (2020-09 – 2023-10)

Category: Apparel & Accessories

• Reduced monthly ad spend while increasing sales by 35% through keyword refinement and bid optimization.
• Built and launched the PPC campaign strategy from scratch for new Amazon marketplaces (Mexico and Canada), including keyword research and localized campaign structure.
• Managed ongoing keyword research, campaign builds, and optimization across a growing apparel catalog.

Amazon Ads PPC Specialist at E-Commerce Industry (2020-01 – 2020-09)

Category: Cloth Diapers & Accessories

• Reduced ACoS from 40% to 25% through keyword bid management and search term optimization.
• Set up foundational PPC campaign structures and reporting for a new product category.