Freelance Brand Strategist at All Glammed Up Salon (2025-01 – Present)
Developed and implemented comprehensive branding strategies as a freelance brand strategist, creating distinct identities through logo design, color schemes, typography, and messaging. Defined brand positioning and crafted compelling narratives to establish unique market presence. Ensured consistency across all touchpoints, including digital platforms, advertising, and customer interactions.
Strengthened brand equity by enhancing recognition, trust, and customer loyalty. Guided the client in aligning their mission, values, and customer experience to foster meaningful connections and long-term success.
Head of Communications at Likhaan Technology Inc (2023-09 – 2025-02)
As the Communications Lead at Likhaan, I spearhead creator acquisition efforts to develop and execute strategic initiatives that drive creator sign-ups. I serve as the primary liaison for both existing and prospective creators, overseeing the onboarding process and managing contractual agreements as well as contact for buyers and clients. My role involved researching and recruiting aligned creators, maintaining meticulous documentation, and addressing their needs through regular communication.
I actively participate in events by Likhaan and various organizations, travel to support creator onboarding, and and represented the company in a podcast alongside our CEO. Additionally, I provided detailed progress updates, refined onboarding processes, and assisted in social media content development and product uploads. I also conducted research on potential partners and managed a team of interns focused on onboarding and creator management.
Gallery Associate at Imahica Art Gallery (2023-03 – 2023-08)
- I have gained extensive experience in various aspects of gallery operations, including meeting sales targets, marketing artworks, and assisting clients.
- I have excelled in coordinating with artists and curators, ensuring smooth collaboration and exhibition planning.
- I create inventories of artworks received and delivered from artists and clients alike by performing gallery protocols to ensure the condition of the artworks.
- Additionally, I have successfully promoted exhibitions on Imahica's social media platforms, utilizing my skills in creating engaging monthly social media plans and collaterals.
- With meticulous attention to detail, I have prepared exhibition catalogs and collateral materials.
- Moreover, I have effectively coordinated events and performed essential administrative tasks, contributing to the gallery's efficient functioning.
- Furthermore, I have also had the opportunity to host during exhibit openings.
Freelance Social Media Content Provider at Happy Farm (2021-04 – 2022-08)
- Photographed, created, and edited some content for Happy Farm's social media posts including their sunflower garden, holiday events, and documentation of a Netflix series shoot held at the farm.
Marketing Manager at EMBRACE, a self-image journey through photography (2019-01 – 2019-04)
- Responsible for the search of sponsors and media partners for the exhibit and talks.
- Coordinated with the other departments in order to get each detail aligned.
- I created ideas and rough drafts of the marketing collateral to be embellished by the graphic designer.
- The Marketing Department's budget and schedule plan were also organized by myself.
- I was in charge of communication and posting on social media.
- Shot and edited photos and videos for the exhibit, talks, and documentation
Marketing Co-Head at MADEPRO: Musikolab (2018-09 – 2018-12)
- Oversaw the entirety of the festival and all its departments to assure everything was going according to plan.
- I coordinated with the artists on how they wanted their performance to go so the team and I will know how the festival program will go as well as make sure the rehearsal schedule will be beneficial to the artists and the team.
- I supervised the marketing and promotional collaterals that were created to meet the standards of the festival.
- Press releases for sponsors and media partners were also handled by myself.
PR & Communications Officer at Breathless (Performance Art by Ronnie Lazaro) (2017-05 – 2017-07)
- In charge of looking for traditional media and social media partners as well as sponsors.
- I handled communication with the guests on site and on social media.
- Disseminated press releases to bloggers, newspaper editors, journalists, and curators.
- I was also responsible for inviting VIPs to the performance art and made sure everyone's queries were answered.
Media Relations Officer at Ding, Ang Bato! in partnership with ABS-CBN (2017-03 – 2017-05)
- In charge of looking for television networks to promote the musical in order to gain publicity.
- Coordinated with several tv networks to disseminate information and press releases as well as monitor the media coverage.
- I was also the point of contact for the media to represent the production.
Ticket-Handling & Audience Management at Art Fair Philippines (2017-03 – 2017-03)
- Act as a frontliner who perform cashiering duties, (receive payments from guests, make daily reports and liquidations on cash received) while also receiving guests from arrival points into reception areas.
- Additionally, I distributed official publications, sponsors' flyers at the reception area.
- I attended a general briefing and know the basic information about the fair to know the location of power rooms, cafes, event areas, etc. and direct as needed.
- Reported on all five days of AFP from 9am-10pm at the event venue.
Production Manager at SirkoINDAK (2017-09 – 2017-11)
- Ultimately responsible for ensuring that all aspects of the production are completed within budget, according to the designer's and director's wishes, and in time for the first public performance.
- Oversaw the cost effectiveness and planning of the entire production process.
Assistant Production Manager at UNBOXED: A Dance Thesis Program (2017-05 – 2017-07)
- In charge of sales, ticket inquiries, and part of the front of house.
- Sent out press releases to companies while searching for potential sponsors for the event.
Ticket-Handling & Audience Management at Art Fair Philippines (2017-02 – 2017-02)
- Act as a frontliner who perform cashiering duties, (receive payments from guests, make daily reports and liquidations on cash received) while also receiving guests from arrival points into reception areas.
- Additionally, I distributed official publications, sponsors' flyers at the reception area.
- I attended a general briefing and know the basic information about the fair to know the location of power rooms, cafes, event areas, etc. and direct as needed.
- Reported on all five days of AFP from 9am-10pm at the event venue.
Intern/Production Manager Assistant at Manila Symphony Orchestra (2016-08 – 2016-09)
- Front lining with client inquiries and acquiring details needed when hiring the orchestra.
- Assistant to Mica Atkinson - Production Manager - in which I drafted client quotations, performance agreements based on the event details given and client contracts.
- I attended orchestra rehearsals where I organised music sheets for their tour and called temporary musicians to fill in spots.
- Additionally, I was the point person for two events where I represented MSO, meet the client/s, and assign the players with their repertoire.
Volunteer at Shades and Sounds of Bangladesh (2016-09 – 2016-09)
- Assisted in both the ingress and egress as well as write exhibit notes.
Volunteer at Exploring Escolta (2016-05 – 2016-05)
- Assisted in coordinating the activities and technical matters
Volunteer at Purgatory: Love Gone Wrong./Love Redeemed (2015-11 – 2015-11)
- Assisted in coordinating the activities and technical matters
Volunteer at Improv 101 with Louie Ocampo (2016-02 – 2016-02)
- Manned the information and registration booth and assisted with crowd organization
Volunteer at Museum of Contemporary Art and Design (2016-01 – 2016-01)
- Arranged and updated the mailing list, assisted with the assembling of an exhibit, Re-enactments, and condition report of books used in the "The Library of Unread Books"
