Kristine Joyce Don

UX/UI and Product Designer with a background in Information Design from Ateneo de Manila. Experience spans web development, app design, and brand identity through freelance and internship work, with a focus on producing polished, ready-to-launch designs.

UX/UI, WEB & GRAPHIC DESIGNER at Freelance / Independent Contractor (2023-09 – Present)

• Designed and built Fil-Anchor Paper Co. Inc.'s first website, establishing the company's online presence for prospective suppliers and clients. Handled UX/UI in Figma, AI-assisted front-end development, and Netlify deployment.
• Co-developed a full brand identity system for Fil-Anchor with a fellow designer, producing 20+ branded deliverables including logo, brand book, letterhead, invoices, receipts, and marketing collateral for real-world business use.
• Designed layout and vector illustrations for a 36-page handbook for GIZ, a German development agency, turning technical content into clear visual explainers for youth programs in Mindanao.
• Took on 40+ freelance design projects spanning branding, print, and marketing collateral for small businesses, MSMEs, and independent clients, managing scope and delivery independently from intake to final files.

VISUAL DESIGNER at Thine Studio (Freelance) (2026-01 – 2026-06)

• Produced Amazon A+ Content and storefront pages for 2 product launches from an international technology brand, converting technical specs into on-brand retail visuals in Figma and Photoshop.
• Converted and reformatted 100+ unique frames across 30+ layout templates from Figma to Photoshop for Amazon-ready retail assets, and designed a standalone logo for a sportswear brand client.

UX/UI DESIGN INTERN at Asian Coatings Philippines, Inc. (Rain or Shine) (2025-05 – 2025-08)

• Designed 31 screens across 6 core user flows and their subflows for the Alpha Chroma mobile app, shaping the information architecture through competitive analysis of paint and home-improvement apps.
• Built the app's full sitemap and responsive mobile/tablet interfaces backed by a reusable component library.
• Pitched and led the Alpha Chroma app's entire visual design language, including color, iconography, and component styling, along with a custom icon set built from scratch, earning full creative ownership from the team.
• Created detailed handoff documentation for the app's Figma files, including component specs and annotations, to support a smooth developer build transition.

ASSOCIATE VICE PRESIDENT FOR PUBLIC RELATIONS at Ateneo Debate Society (2024-05 – 2026-05)

• Led a full visual identity overhaul, including new logos, social templates, and brand guidelines, driving a 25% increase in online engagement, 35K average monthly reach, and a 131% boost in response rate.
• Directed a core team of 5 designers (scaling to 15 for major events), maintaining brand consistency across 100+ recurring social assets and 6 fully themed campaigns over two years.
• Established the visual identity for the Philippine Schools Debate Championship, the country's largest high school debate tournament (300+ participants), and directed merchandise design and production, generating ₱117K in merchandise revenue.

BFA in Information Design – Ateneo de Manila University (2022 – 2026)