Leandro Martin

As a skilled Fashion Designer, 3D Apparel Designer and Visual Merchandiser with experience in mentoring and managing teams, I specialize in designing and developing Clothes, 3D garments, maintaining visual standards, and managing vendor relations. My true passion is creating exceptional brand experiences that truly capture the essence of a brand's identity, whether it be through captivating visual merchandising or crafting unique, unforgettable clothing designs.

VISUAL MERCHANDISING AND DISPLAY SPECIALIST at SBU (SM RETAIL INC.) (2023-01 – Present)

• Maintaining excellent standards of visual merchandising for current stores.
• Overseer of 2 department stores (SM MANILA and SM SUCAT)
• Liaison with other departments and suppliers including Marketing, and Operations in launching quarterly store display refresh and monthly promotions.
• Ensure store branches are aligned with themes and display every visual turnover.
• Determine floor layout, traffic flow, and display points; as well as product identification with respect to current theme and complementary products.
• Work and communicate closely with HQ for all the guidelines and project development.

3D APPAREL DESIGNER AND STUDENT MENTOR at DE LA SALLE- COLLEGE OF SAINT BENILDE (2021-08 – 2022-03)

• Designing and developing 3D garments for the graduating students while mentoring them on how to showcase a comprehensive and immersive virtual experience for the prologue exhibition and their annual graduation show.
• Developed 3D renderings of student's designs using CLO 3D for the prologue (2 looks) and (9 looks) for their annual graduation show.

VISUAL MERCHANDISING MANAGER at MFMC (SM RETAIL INC.) (2017-04 – 2021-04)

• Maintaining excellent standards of visual merchandising for current stores and helping set up new upcoming stores.
• Overseer of (18) SM Store's Mens and Boysteens department across the country.
• Liaison with other departments and suppliers including Merchandising, Marketing, and Operations in product phase launching and themes.
• Conduct research on current and future trends in design and lifestyle, and associated target market.
• Create Visual Merchandising guidelines for all stores / SOP to communicate visual guidelines with the operations and merchandising team, including layout principles, visual dressings, techniques, etc.
• Ensure store branches are aligned with themes and display every visual turnover.
• Coach in-store visual techniques and train both sales staff and operations team on the guidelines and execution of the visual concept.
• Determine floor layout, traffic flow, and display points; as well as product identification with respect to current theme and complementary products.
• Work and communicate closely with HQ for all the guidelines and project development.
• Opened 3 Stores: The SM Store Valenzuela, The SM Store Olongapo Central, and The SM Store Clearance Outlet (Sucat).

CATEGORY MERCHANDISE MANAGER at MFMC (SM RETAIL INC.) (2017-01 – 2017-04)

• Responsible for selecting clothes to sell across all 63 branches.
• Forecast OTB, maintaining Stocks to Sales Ratio, Vendor Relations, and Product Development.

VISUAL MERCHANDISER at H&M (2015-07 – 2016-03)

• Visual Merchandiser, maintaining excellent standards of visual merchandising for current stores and helping set up collaboration launches.
• Coach in-store visual techniques and train both sales staff and operations team on the guidelines and execution of the visual concept.
• Determine floor layout, traffic flow, and display points; as well as product identification with respect to current theme and complementary products.
• Ensure all windows and mannequin styling are up to date with the current campaign.
• Customer service.

Bachelor of Arts in Fashion Design and Merchandising – DE LA SALLE- COLLEGE OF SAINT BENILDE (2011 – 2015)