SEO Specialist - FIRST PAGE - Australia
(2026-04)
- Conduct keyword research and mapping for new and existing client sites, reconciling target keywords against tracked keywords and running quarterly keyword expansion.
- Deliver technical site audits in Screaming Frog and Google Search Console covering indexation and crawl issues, robots.txt and XML sitemap configuration, redirect chains, 404 and 5xx errors, duplicate content, canonical conflicts, and Core Web Vitals (LCP, CLS, INP).
- Execute full onsite optimisation against a 180-point checklist: page titles and meta descriptions, H1 and heading hierarchy, canonical tags, internal and footer linking, image file names and alt text, URL structure, breadcrumbs, and structured data including LocalBusiness, Breadcrumb, Article, FAQ, and Product schema.
- Research and plan blog topics from keyword gaps and competitor analysis, then upload and format posts with optimised headings, schema, internal links, and CTAs.
- Upload and build content across WordPress (Avada, Divi, Elementor), Duda, and Shopify, working to each builder's structure while preserving heading hierarchy and on-page SEO.
- Optimise sites for AI search, covering AI crawler access (GPTBot, ClaudeBot, PerplexityBot), llms.txt implementation, AEO and TL;DR content, and Bing Webmaster and Bing Places setup.
Junior SEO Specialist - OLLY OLLY - United States
(2025-05 - 2026-04)
- Ran full audits across technical, content, and local SEO to identify performance gaps, then packaged findings into client-ready reports with prioritised, business-linked recommendations.
- Resolved 301 and 404 errors, canonical conflicts, redirect chains, and broken internal links, improving crawl efficiency and indexation across client sites.
- Optimised page titles, meta descriptions, heading hierarchy, image attributes, schema markup, and URL structures on homepage, service, and location pages.
- Diagnosed and fixed keyword cannibalisation and search intent conflicts between competing service and location pages.
- Audited Google Business Profiles across categories, services, photos, posts, reviews, and Q&A, and recommended fixes to close local visibility gaps.
- Built content expansion plans covering blogs, FAQs, and internal linking, based on service-level keyword research and content gap analysis.
SEO Specialist - FREELANCE - Australian & Philippine clients
(2023-09 - 2025-05)
- Ran recurring technical audits in Screaming Frog covering page speed, meta data, and heading structure, and implemented fixes to internal linking, image alt text, and site structure.
- Optimised Google Business Profiles by standardising hours, locations, and business details to improve local search visibility.
- Developed and executed SEO-led blog strategies for automotive, health, and services clients, using competitor and topic analysis to guide content selection.
- Produced keyword ranking reports and refined content strategy based on SERP movement and competitor performance.
- Supported website migrations, including SEO-aligned headers, archived product inventories, and image conversion to WebP for faster page loads.
Associate Brand Manager - KOOL - Philippines
(2022-02 - 2025-02)
- Managed retail operations across 20+ branches nationwide, analysing sales performance and reconciling financial documentation.
- Coordinated promotional campaigns and marketing initiatives with partner brands.
E-commerce Associate - KOOL - Philippines
(2021-09 - 2022-02)
- Managed order fulfilment and multi-platform inventory tracking across Shopee, Lazada, and Zalora.
Operations & Administrative Coordinator - SHELL - Philippines
(2020-08 - 2021-02)
- Ran daily operations across three service stations and ensured compliance with operational and financial procedures.
