Louien Siy

Dynamic and multi-disciplinary Creative Designer with over 12 years of international experience leading graphic design, luxury packaging, branding, and web development initiatives across Canada, the UAE, and the Philippines. Proven track record of translating complex business objectives into high-converting digital interfaces and premium print assets. Expert in bridging the gap between artistic vision and technical execution, utilizing advanced prepress production, responsive UI / UX design, and modern front-end tools.

Freelance Web & Graphic Designer - AAHRMEI

(2018-01)

• Spearheaded end-to-end digital transformations for diverse clients, designing responsive, user-centric WordPress websites using Elementor that improved digital engagement.
• Developed cohesive brand identity packages including logos, marketing collaterals, and high-impact social media assets ensuring absolute brand consistency across digital and print touchpoints.
• Managed full project lifecycles for multiple concurrent clients, consistently delivering high-quality assets under tight deadlines from initial conceptualization to final production deployment.
• Conducted competitive market and design trend research to deliver modern, data-driven visual solutions that aligned perfectly with client business goals.

Sales Associate - Canadian Tire

(2016-01 - 2018-12)

While Studying

• Leveraged strong communication and product knowledge to assist customers in a high-volume retail environment, contributing to team sales targets and customer retention.
• Optimized store layout and visual merchandising displays, ensuring strict adherence to brand presentation standards to enhance the consumer shopping experience.

Creative Graphic Designer - Swiss Arabian Perfumes Group - Dubai, UAE

(2008-01 - 2014-12)

• Conceptualized and designed premium luxury perfume packaging and corporate branding assets, elevating product market positioning in a highly competitive international landscape.
• Engineered detailed 3D bottle concepts and photorealistic product renderings using SolidWorks and KeyShot, accelerating the stakeholder approval process for new product lines.
• Executed precise prepress operations, including complex dielines and color separations for offset and digital printing, achieving zero-error production runs with local and global print vendors.
• Designed high-end marketing collateral, including comprehensive product catalogs, event booth displays, and promotional signage for major regional exhibitions.

Graphic Designer - Abu Dhabi Cooperative Society - Abu Dhabi, UAE

(2004-01 - 2008-12)

• Created commercial packaging and label designs for proprietary food and beverage lines, ensuring compliance with strict regulatory and brand guidelines.
• Produced high-volume promotional layouts, directing the design of weekly marketing booklets, flyers, banners, and in-store POP displays that directly drove retail foot traffic.
• Managed high-resolution image editing and asset archiving, streamlining the marketing department's creative workflow.

Diploma - Web Design - Academy of Learning College (AOLC) (2018-01 - 2018-12) Surrey, BC, Canada

Bachelor of Fine Arts - Advertising - EARIST (State Colleges) (2000-01 - 2000-12) Manila, Philippines

Diploma - Bachelor of Science in Marine Engineering - Philippine Maritime Institute (1995-01 - 1995-12) Quezon City, Philippines