Social Media Manager and Virtual Assistant
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I'm Lyrish Dale Dumali, a Social Media Manager with 4+ years of experience helping brands grow through strategic content and social media management.
My content has generated over 1 million views across platforms, including a Facebook Reel with 600,000+ views and multiple Instagram Reels with 100,000+ organic views.
4+ years of experience managing social media accounts, developing content strategies, creating content calendars, writing captions, scheduling posts, community management, and tracking performance.
Managing influencer outreach, creator partnerships, collaborations, affiliate opportunities, whitelisting, UGC campaigns, and relationship management with creators.
Creating social media graphics, promotional materials, branded visuals, campaign assets, and marketing materials using Canva and Adobe Photoshop.
Creating and editing short-form videos, Reels, TikToks, promotional videos, and podcast clips using Adobe Premiere Pro, CapCut, Descript, Opus.pro, and Vidyo.AI.
Providing administrative and digital support, including research, communication, scheduling, file organization, social media management, and general business support.
Managing podcast-related tasks including episode preparation, editing, short-form content, publishing support, guest coordination, and platforms such as Riverside.fm and PodMatch.
Developing content ideas, monthly/weekly content plans, campaign concepts, social media strategies, captions, scripts, and content workflows for different industries.
Managing outreach, account engagement, creator discovery, relationship building, follow-up, and community growth.
Supporting SEO activities, keyword updates, backlink tracking, Google Business Profile management, review responses, and identifying issues within customer booking journeys.
Experience working with GoHighLevel (GHL) and A.R.I.A CRM, including funnels, lead generation, campaigns, and content-related workflows.
Design: Canva, Adobe Photoshop, Figma
Video: Adobe Premiere Pro, CapCut, Descript, Opus.pro, Vidyo.AI
CRM & Marketing: GoHighLevel, A.R.I.A CRM, Mailchimp, BookFunnel
Web: WordPress, Wix, Squarespace
Podcasting: Riverside.fm, PodMatch
Project Management: Asana, Trello, Notion, Slack
Other: Google Workspace, Amazon KDP