Lyshelle Ghaelle Sison

High-performing Business Support Specialist and Operations Manager with over 4 years of experience delivering comprehensive administrative direction, project coordination, and operational leadership for executives, corporate leaders, and remote businesses. Proven track record in optimizing workflow execution, engineering scalable CRM/pipeline architectures, and accelerating high-value lead generation. Expertly manages executive-level priorities, client relationships, and multi-channel content strategies with a results-oriented focus on efficiency and business growth.

Content Manager at GO Baseball (2025-01 – Present)

• Strategized and executed end-to-end content planning and multi-channel publishing architectures across Facebook, Instagram, LinkedIn, and TikTok, significantly increasing digital engagement and brand footprint.
• Produced, edited, and optimized high-impact short-form and long-form multimedia digital assets leveraging CapCut, Submagic, Descript, and Opus Pro to maximize audience retention.
• Developed corporate graphics and bespoke brand marketing assets via Canva while continuously monitoring data analytics and campaign KPIs through Metricool to drive strategic performance refinements.

Appointment Setter & Lead Generation Specialist at DD Fitness Coaching (2024-01 – Present)

• Engineered targeted cold outreach pipelines and qualified high-intent leads across LinkedIn, Facebook, Instagram, TikTok, and corporate email systems to maximize client conversion rates.
• Orchestrated systematic multi-channel prospect outreach sequences and lead nurturing strategies, directly expanding sales pipelines and driving consistent booked appointments.
• Administered advanced CRM records, sales pipelines, and key metrics utilizing GoHighLevel, Instantly, Slack, and LinkedIn Sales Navigator to maintain precise sales lifecycle visibility.

Personal Assistant to the CEO at Magnate Logistics (2021-01 – 2023-12)

• Provided strategic administrative and critical operational support directly to the Chief Executive Officer, expertly managing complex calendars, board meetings, international travel logistics, and corporate correspondence.
• Centralized cross-functional communication structures, tracked high-level executive priorities, prepared rigorous operational briefings, and guaranteed the on-time delivery of critical executive mandates.
• Enforced absolute confidentiality across sensitive records, engineered secure document management repositories, and actively cross-coordinated multi-department project lifecycles.

Operations Manager at BlackQ Empire (2022-01 – 2023-12)

• Oversaw daily business operations, optimized standard operating procedures (SOPs), and synchronized cross-functional team workflows across multiple simultaneous client projects.
• Directed high-value client communication frameworks, engineered advanced CRM parameters, and initiated key continuous process improvements that minimized structural operational friction.

Executive Assistant at Picket Pros (2022-01 – 2023-12)

• Managed multi-executive calendars, high-volume appointment routing, corporate inbox management, and facilitated seamless communication lines between external stakeholders and senior leadership.
• Coordinated post-meeting follow-ups, spearheaded critical project management updates, and systematically delivered daily administrative and back-office operational infrastructure.

Master of Arts in Teaching – Mondriaan Aura College (2025-01)

Bachelor of Secondary Education in English – Mondriaan Aura College (2021-01 – 2025-12)