Ma. Cheryl Garcia

Strategic and execution-driven Marketing Leader with 15+ years of experience delivering revenue growth, brand impact, and high-performing multi-channel campaigns across e-commerce, retail, FMCG, and advertising. Proven track record in managing ₱10M+ budgets, leading cross-functional teams, and driving measurable results including 10–60% sales uplift and double-digit e-commerce growth. Expert in aligning teams, optimizing campaign performance, and building scalable marketing strategies across digital and on-ground channels.

Trusted partner of leading brands including Coca-Cola, Puregold, SM, and GDEC.

Account Director at Hakuhodo International PH (Hakuhodo/BCI) (2026-02 – Present)

Lead integrated marketing initiatives across events, retail, CRM, and partnerships for a global tobacco brand (Ploom)

• Lead integrated marketing initiatives across events, retail, CRM, and partnerships for a global tobacco brand (Ploom)
• Manage end-to-end campaign execution—from strategy to production and delivery
• Drive customer retention through loyalty programs and premium brand experiences
• Develop strategic partnerships across lifestyle, tech, and automotive sectors
• Collaborate with cross-functional teams (creative, production, strategy) to ensure alignment and execution excellence

Account Director at Redballoon Creatives, Inc. / Freelance (2025-05 – 2025-09)

Managed high-value client portfolios and delivered integrated campaigns

• Managed high-value client portfolios, aligning marketing strategies with revenue goals
• Delivered 15–20% sales growth through integrated campaigns
• Oversaw budgets up to ₱10M, optimizing performance and cost efficiency
• Improved client satisfaction with consistent on-time, high-quality execution
• Expanded client portfolio by 15% through proactive business development

Platform Relation Excellence Manager at Great Deals E-Commerce Corporation (GDEC) (2024-10 – 2025-04)

Led cross-platform growth strategies across Lazada, Shopee, and TikTok

• Led cross-platform growth strategies across Lazada, Shopee, and TikTok
• Delivered double-digit sales growth through data-driven optimization
• Authored company-wide platform playbook, improving efficiency by 25%
• Negotiated platform partnerships, reducing operational costs by 15%
• Directed internal alignment for long-term e-commerce growth initiatives

Senior Account Relation Manager at AntSavvy Creatives Inc. (2023-05 – 2023-12)

Revitalized underperforming accounts and managed national brand activations

• Revitalized underperforming accounts, driving 20% revenue growth in 6 months
• Led nationwide Coca-Cola activations (Sprite & Royal), achieving 100% execution and exceeding KPIs
• Generated ₱5M+ new business revenue through strategic account expansion

Unit Head (Marketing & Sales Leadership) at AXA Philippines – Kaizen Prime Branch (2020-03 – 2021-10)

Drove growth through team performance and strategic marketing initiatives

• Drove 15% YoY growth through team performance and strategic marketing
• Led recruitment, onboarding, and coaching, improving retention by 20%
• Increased lead conversion by 25% through targeted campaigns

Account Project Manager at Global Visions Events and Marketing Network (2021-12 – 2022-12)

Delivered large-scale events and improved execution efficiency

• Delivered 30+ large-scale events on time and within budget
• Improved execution efficiency by 20% through workflow optimization
• Strengthened financial tracking and vendor management systems

Media Planner Manager at Ensogo Inc. (2012-01 – 2014-12)

Optimized promotional performance and managed marketplace scheduling

• Optimized promotional performance, increasing campaign success rates by 30%
• Managed marketplace scheduling and inventory, boosting product visibility and sales across categories
• Delivered 10–60% revenue growth across multiple brands through integrated campaigns
• Managed ₱10M+ marketing budgets, optimizing ROI and cost efficiency

Ad & Promo Officer (Wholesale) at Puregold Price Club Inc. (2009-01 – 2010-12)

Increased membership activation and revenue through strategic promotions

• Increased membership activation by 60% and revenue by 10%
• Secured celebrity endorsements to boost brand visibility

Mall Brand Officer at SM Supermalls (2007-01 – 2009-12)

Delivered revenue growth and increased foot traffic across mall properties

• Delivered 3% revenue growth and increased foot traffic by 10%
• Malls Handled: SM City Sta. Mesa, SM City Manila, SM MOA (Pioneer Marketing Team)

Events & Casting - Various Roles (Casting Director, Event Planner, Project Manager) at Various Organizations (1999-01 – 2006-12)

Directed casting and executed events

• Directed casting for TV, print, and digital campaigns
• Planned and executed weddings and corporate events with 100% client satisfaction

Bachelor in Broadcast Communication – Polytechnic University of the Philippines (1994-01 – 1998-12)

Advanced Virtual Assistant in Virtual Assistant Training – Clairvoyance E-Learning Academy (2024-01)

Certification in Graphic Design – Canva (2024-01)