Maria Nalica

Hello! I am Ris and I am a Meta (Facebook) Ads Specialist and Digital Marketing Manager with almost 6 years of experience helping businesses generate quality leads, increase inquiries, and maximize their advertising investment through data-driven marketing strategies.

My expertise lies in creating, managing, and optimizing Facebook advertising campaigns focused on lead generation, customer acquisition, engagement, and conversions. From audience targeting and budget management to A/B testing and campaign optimization, I help businesses turn ad spend into measurable results and sustainable growth.

Whether you're a startup, a growing business, or an established brand looking to scale, I can help you strengthen your online presence, reach the right audience, generate more qualified leads, and convert them into paying customers.

Let's grow your business through strategic Meta advertising and results-driven digital marketing!

Digital Marketing Manager

(June 2020 – Present)

• Develop and execute data-driven social media strategies to boost engagement, visibility, and lead generation

• Create compelling captions and content concepts aligned with campaign goals and target audience behavior

• Plan, launch, and optimize paid advertising campaigns (Meta/Facebook Ads) focused on generating quality leads and maximizing ROI

• Conceptualize creative content ideas and campaign angles

• Analyze campaign performance and audience insights to continuously optimize ads, improve conversions, and scale results

• Monitor and refine digital strategies to enhance overall marketing performance and lead quality

• Prepare and present weekly and monthly performance reports, providing actionable insights and recommendations to clients

• Conduct training sessions and one-on-one coaching for sales teams on digital marketing and Facebook best practices

Bachelor in Business Administration, Major in Marketing Management (2015—2019)