Marianne Melgar

I help brands turn content into conversions. With 5+ years of experience across ecommerce, B2B, and digital marketing, I specialise in writing high-performing content—from product pages and emails to full-funnel marketing campaigns. I don't just write—I align messaging with strategy, audience psychology, and business goals to drive measurable results.

Copywriter & Ecommerce Content Specialist at SYRE eCommerce (2024-01 – Present)

• Write SEO-driven product descriptions to improve conversions and search visibility
• Optimise product pages for clarity, structure, and customer experience
• Create AI-assisted visuals and content to enhance brand consistency
• Audit listings and maintain quality across product catalog
• Support team workflows, onboarding, and SOP development

Shopify Copywriter & Product Content Specialist at TRNR Enterprise (2022-01 – 2024-12)

• Wrote conversion-focused product descriptions for global ecommerce markets
• Conducted keyword and competitor research for positioning strategies
• Localised content for different audiences and regions
• Improved product presentation through content and visuals

B2B Copywriter at Magnetic Alliance (2021-01 – 2024-12)

• Created website, campaign, and marketing copy for B2B clients
• Managed and planned multi-channel content strategies
• Maintained brand voice across digital platforms
• Collaborated with marketing and web teams on content execution

Direct Response Copywriter at Agency Partner Group (2021-01 – 2024-12)

• Created website, campaign, and marketing copy for B2B clients
• Managed and planned multi-channel content strategies
• Maintained brand voice across digital platforms
• Collaborated with marketing and web teams on content execution

Content Writer & Ecommerce Copywriter at Storm Media Ltd (2020-01 – 2021-12)

• Produced high-converting product content across multiple niches
• Conducted competitor and keyword research
• Supported social media growth through content initiatives

Content Writer & Social Media Manager VA at Dr. Laura Louis Couch to Podium (2020-01 – 2020-12)

• Managed multiple social media accounts, ensuring consistent posting and brand messaging
• Designed visual graphics for promotional campaigns, announcements, and social media content
• Scheduled and managed content publishing using social media management tools
• Wrote short-form articles and posts aligned with the client's personal brand and marketing goals

Content Editor & Social Media Manager at Leadspring (2018-01 – 2019-12)

• Conducted SEO keyword research and content planning
• Managed social media publishing and performance tracking
• Created content briefs and editorial guidelines

Content Writer at Bubble Ox (2018-01 – 2019-12)

• Wrote educational blog content on health and wellness
• Conducted research and collaborated with editorial teams

Bachelor of Science in Psychology – University of San Jose-Recoletos (2006-01 – 2010-12)