Marvin Herrera

Commercial and business leader with 20+ years of experience driving growth, market expansion, and brand leadership across Asia-Pacific markets. Proven track record of launching global brands, building high-performance distribution networks, scaling revenues, and leading cross-functional teams across sales, marketing, trade marketing, business development, public affairs, and operations. Led market entry and commercial expansion initiatives across 10 Asian countries for multinational FMCG and beverage companies, delivering accelerated revenue growth, category leadership, and market share gains.

Sales, Brand & Public Relations Consultant at IMAGITECH ASIA PH INC. (2023-01 – Present)

• Developed a 10-year commercial growth roadmap that aligned sales, marketing, and brand objectives to support long-term business expansion.
• Increased digital marketing effectiveness through implementation of SEO, SEM, analytics, and performance-based campaign management.
• Led corporate communications, government relations, and public affairs initiatives that strengthened stakeholder engagement.
• Designed organizational capability-building programs that improved alignment between strategic objectives and field execution.

Division Head – Public Order & Safety at BAGUIO CITY MAYOR'S OFFICE (2019-01 – 2023-12)

• Directed citywide public safety, security, and enforcement operations supporting executive governance priorities.
• Managed multi-agency coordination initiatives involving public safety, law enforcement, and community stakeholders.
• Led executive security and protocol operations for the City Mayor.

Commercial Director (Consulting) at HELL ENERGY DRINKS PHILIPPINES (2016-01 – 2018-12)

• Built nationwide distribution infrastructure and commercial operations supporting rapid market expansion.
• Developed strategic partnerships that accelerated retail penetration and brand visibility.
• Directed sales, marketing, logistics, and regulatory compliance functions.
• Implemented performance analytics that improved commercial decision-making and market responsiveness.

Country Manager – Philippines & Singapore at MONSTER ENERGY COMPANY (2012-01 – 2016-12)

• Expanded Monster Energy into 10 Asian markets, achieving double-digit growth by building country-specific commercial and distribution structures.
• Achieved 7% market share within eight months by executing aggressive go-to-market and retail activation strategies.
• Established category leadership in the premium energy drink segment through strategic brand positioning and channel expansion.
• Built and managed distributor partnerships across Asia that accelerated market penetration and retail execution.
• Received recognition from 7-Eleven Philippines for outstanding retail execution and category management performance.

Key Accounts Executive at PHILIP MORRIS PHILIPPINES (2008-01 – 2012-12)

• Generated over ₱100M annual revenue through strategic management of national and provincial key accounts.
• Consistently delivered 10–15% monthly growth through customer development and channel expansion initiatives.
• Earned multiple awards for top-performing key account management.

Trade Marketing Executive at PHILIP MORRIS PHILIPPINES (2007-01 – 2008-12)

• Increased category sales by over ₱60M through development and execution of national trade marketing programs.
• Improved retail visibility and shopper conversion through innovative POSM and merchandising initiatives.

Territory Sales Representative at PHILIP MORRIS PHILIPPINES

• Ranked #1 nationally in sales performance, retail compliance, and territory execution.
• Exceeded distribution and volume targets through disciplined route-to-market execution.

Brand Director (Asia Pacific) at Del Monte International

• Launched Del Monte 202, achieving 46% market share within seven months.
• Delivered one of the most successful FMCG launches in the region.

Brand Manager at Henkel Philippines

Marketing Specialist at Liberty Commodities Corporation

Account Specialist at San Miguel Corporation

Bachelor of Science in Commerce in Marketing – Saint Louis University

Bachelor of Science in Commerce in Management – Saint Louis University

Computer Programming – Systems Technological Institute