Melinda Medalla

Systems, Networking & IP Telephony Group, RFID. Products: Servers, Desktops, Panel PC, POS, Network Switches & Routers, IP Telephony, Bandwidth Management.

Business Unit Head - American Technologies, Incorporated (ATI)

(2011-01)

Systems, Networking & IP Telephony Group, RFID. Products: Servers, Desktops, Panel PC, POS, Network Switches & Routers, IP Telephony, Bandwidth Management.

• Responsible for successfully positioning our brands in a highly competitive in the I.T. industry.
• Assists in the development of brand strategies for the business
• Recommend plans and programs based on approved strategies
• Ensures company's competitiveness and timeliness of product offerings to the marketplace by managing existing products and ongoing promotional activities
• Coordinate the development of business plans, market sizing, market share analysis, growth plans and other related business planning activities.
• Performs market study and analysis, and deriving recommendations for strategic and tactical implementation
• Business cases for new market development, new solutions introduction/development, new channel development, etc.
• Develops presentations, formulating and making strategic recommendations to management
• Acquires and maintain data on market, industry, economic and competitive conditions and trends pertaining to related products and businesses
• Set sales targets and define strategies to achieve these targets and to follow the set strategy punctually
• Define and follow up the yearly targets and objectives
• Drive and/or participates in special projects, particularly cross-functional projects
• Participate in meetings and assuming responsibility for the minutes and communicating to stakeholders as required by management
• Prepares the annual business development plan; as well as prepare the annual work plan
• Develop and implement strategies for new products and services
• Determine new opportunities by analyzing business needs
• Provide direction, guidance to the department to ensure alignment with the Company's Strategies
• Performs other related duties as assigned

Sub Business Unit Head - American Technologies, Incorporated (ATI)

(2008-09 - 2010-12)

Systems & Networking Group. Products: Servers, Desktops, Panel PC, POS, Network Switches & Routers.

• Plan and implement marketing strategy
• Manage and motivate staff, recruit staff, train and develop staff, according to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievance, etc).
• Plan, forecast, report on sales, costs and business performance, according to company requirements.
• Plan and implement advertising and promotional strategy and activities.
• To plan and carry out direct marketing and sales activities
• Manage the movement of products
• Formulation of strategy
• Distribution channel analysis and development
• New product development planning and management

Team Leader - American Technologies, Incorporated (ATI)

(2006-09 - 2007-12)

Matrix Division. Products: Commodity Products such as office printers, projectors, laptops, desktops, barcode printers (Fuji Xerox Laser Printers, Infocus Projectors, IBM Laptops & Desktops, Zebra Barcode Printers).

• Manage and motivate staff, recruit staff, train and develop staff, according to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievance, etc)
• Plan, forecast, report on sales, costs and business performance, according to company requirements
• Plan and implement advertising and promotional strategy and activities
• Manage selling and customer service activities and staff competence in these areas, so as to optimize and sustain sales performance, profitability and customer satisfaction
• Seek and continuously develop knowledge and information about competitor activity, pricing and tactics, and communicate this to relevant departments in the Company
• Plan and prioritize personal sales activities and customer/prospect contact towards achieving agreed business aims, including costs and sales - especially managing personal time and productivity.
• Plan and manage personal business portfolio/territory/business according to an agreed market development strategy.
• Manage product/service mix, pricing and margins according to agreed aims.
• Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer and satisfaction.

Corporate Account Executive - American Technologies, Incorporated (ATI)

(2004-10 - 2006-09)

Fuji Xerox Division. Products: Fuji Xerox Laser Printers and All-in-One Printers.

• Gather market data.
• Develop sales leads.
• Present ATI's product portfolio.
• Plan, manage and achieve sales goals.
• Manage new and existing clients.
• Undergo continuous product and business development training
• Maintain and develop existing and new customers
• achieves the annual sales target
• design and implements new business sales strategies for each account
• Respond to and follow up sales inquiries by post, telephone, and personal visits
• implements client relations

Treasury Assistant - St. Augustine School of Nursing (Member of AMA Basic Education)

(2003-12 - 2004-07)

• Responsible for the daily collections.
• Responsible in safeguard / safe keeping of collections after banking cut off time.
• Deposits daily collections to the bank.
• Prepares monthly collection report and informs Head Office of the total daily collection.
• Prepares monthly collection report, inventory of unused Official Receipt. Movements in change of fund, list of cancelled checks and summary of returned checks.
• In-charge in monitoring working fund of the branch.
• Performs other duties as may be prescribed by the immediate supervisors.

Self-Employed - Self-Employed: Family Business

(1998-11 - 2003-11)

• Manages collection from sales everyday.
• Coordinate with suppliers and customers directly regarding purchases and sales on a daily basis.

Student Trainee - La Tondena Distillers, Incorporated

(1997-10 - 1998-01)

Bachelor Of Science in Commerce - Marketing Management - College of the Holy Spirit, Mendiola, Manila (1994 - 1998)

Secondary Studies - Dominican College, San Juan, Metro, Manila (1990 - 1994)

Primary Studies - Dominican College, San Juan, Metro, Manila (1984 - 1990)