Mhon Aldrin Perez

Dynamic AI Automation Specialist and Funnel Builder & Strategist with a strong mechanical engineering background and over 1 year of hands-on expertise in workflow automation, API integrations, funnel building, and CRM optimization. Proven track record of reducing operational inefficiencies by 25-30% through custom tools (Excel VBA, AutoLISP) and now leveraging Zapier, Make, n8n, and GoHighLevel to deliver scalable AI-powered solutions. Skilled in applying systems from Gusten Sun’s Funnel University to bridge technical precision with measurable business impact, seeking opportunities to automate client processes, optimize sales funnels, and drive efficiency as a Technical Virtual Assistant / Funnel Strategist.

GHL Specialist | Funnel Builder & Strategist | CRM Administrator

Ranalla Enterprises, LLC – The Wedding Agency (Chico, California – Serving wedding professionals worldwide)

I manage and optimize the backend operations for The Wedding Agency, a specialized done-for-you Facebook & Instagram Ads agency that helps wedding vendors (venues, planners, photographers, caterers, florists, designers, and more) consistently book high-value clients.

As the primary GoHighLevel (GHL) Specialist, I serve as the technical backbone of the agency. I design, build, and continuously optimize high-converting sales funnels, automated marketing workflows, and CRM systems that power client acquisition and retention.

Key Responsibilities & Expertise:

GHL CRM Administration — Full setup, management, and optimization of the agency’s GoHighLevel platform, including pipelines, custom fields, tagging/segmentation, and reporting dashboards.

Funnel Building & Strategy — Create and refine lead-generation funnels, landing pages, booking systems, and automated sales processes tailored to the wedding industry.

Email Marketing & Campaigns — Develop, test, and manage high-performing email sequences, newsletters, and nurture campaigns that drive bookings and client engagement.

Automations & Workflows — Build complex automations for lead follow-up, appointment scheduling, internal team notifications, and cross-channel (email + SMS) communication to maximize conversions and efficiency.

Technical Optimization — Troubleshoot and resolve issues across funnels, integrations, workflows, and platform configurations to ensure seamless operations and minimal downtime.

Agency Operations — Support overall scaling by streamlining processes that allow the team to deliver exceptional results for wedding pros (e.g., generating significant tracked revenue from ad spend).

I thrive on turning complex marketing systems into reliable, results-driven engines. My work directly supports the agency’s mission: helping wedding vendors stop guessing and start booking dream clients consistently through proven ad strategies and automated follow-up systems.

Passionate about marketing automation, funnel optimization, CRM efficiency, and helping service-based businesses (especially in the wedding industry) scale sustainably.

Bachelor of Science in Mechanical Engineering