Michelle Basilio

Results-driven E-commerce Specialist experienced in Shopee, Lazada, and TikTok Shop operations, campaign execution, and performance tracking. Proven track record in supporting high-volume campaigns, improving operational efficiency, and driving revenue growth through data-driven insights and cross-functional coordination.

E-commerce Sales Specialist at Gobo Creatives Inc. (2025-03 – Present)

• Manage end-to-end operations across Shopee and Lazada Seller Centers for multiple brands
• Execute 10+ monthly campaigns (Double Day, Payday, Brand Days), ensuring accurate promo setup and zero critical errors
• Monitor key KPIs including GMV, order volume, cancellation rate, and stock availability
• Collaborate with marketing, warehouse, and brand teams to resolve operational issues, reducing repeat issues by ~20%
• Optimize campaign readiness through performance tracking and inventory alignment

Customer Service Associate at Gobo Creatives Inc. (2024-02 – 2025-02)

• Delivered real-time chat support for e-commerce platforms, maintaining high customer satisfaction
• Supported platform campaigns with minimal service disruptions during peak periods
• Coordinated cross-functionally to resolve order, delivery, and refund issues
• Identified recurring concerns and contributed to process improvements, reducing complaints by ~15%

Management Trainee at G9 Outsourcing Corp. (2022-11 – 2024-02)

• Assisted in lead generation and client communication initiatives
• Conducted outbound calls and supported customer acquisition efforts
• Created reports and marketing materials for internal and client use
• Assisted international client on handling email and social media pages

Marketing and Advertising Intern at Jet Legaspi Computer Graphics (JLCG) (2022-01 – 2022-06)

• Developed digital content and captions for social media platforms
• Researched trends to improve content engagement
• Supported branding and design guideline development

Bachelor of Science in Business Administration – Asia Pacific College (2018 – 2022)