Marketing and Business Development Director (Consultant) at Micropinnacle Technology Corporation (MTC) (2024-11 – Present)
Led marketing strategy and executive engagement initiatives for a technology solutions provider.
- Directed planning and execution of C-level roundtables, executive forums, and partner events for BlackLine, Freshworks, and the Qlik AI Reality Tour.
- Collaborated with regional stakeholders and ASEAN partners to align marketing activities with business objectives.
- Managed communications, vendor partnerships, and budgets to ensure effective execution and ROI.
- Led a team of marketing associates and creative resources.
Project Consultant at Long Bar at Raffles Hotel Makati (2023-01 – 2023-07)
Selected to conceptualize and develop a signature menu experience for the iconic Long Bar.
- Created the concept and content for a bespoke leather-bound Traveler's Journal menu.
- Oversaw creative development, production, supplier management, and copyright clearances.
- Managed end-to-end execution through final printing and delivery.
Marketing and Business Development Director (Consultant) at Worth the Health (WTH) (2021-11 – 2023-01)
Led marketing and business development initiatives for UMANI Plant-Based Meat and Nipa Brew Craft Beer.
- Launched the UMANI Flavor Cook-Off campaign featuring 10 influencers/KOLs, increasing brand awareness by 40%.
- Developed integrated marketing campaigns spanning digital, influencer, PR, event, and trade channels.
- Established B2B partnerships with restaurants, hotels, hospitals, schools, and industry stakeholders.
- Led content development for websites, sales presentations, brochures, and marketing materials.
Marketing and Business Development Director (Consultant) at Micropinnacle Technology Corporation (MTC) (2017-03 – 2019-07)
Led marketing, communications, and customer engagement initiatives for an enterprise technology solutions provider.
- Developed go-to-market strategies and value propositions for technology solutions.
- Created corporate communications, sales enablement materials, presentations, website content, and thought leadership assets.
- Conceptualized and executed the company's 10th Anniversary Campaign and flagship customer engagement programs.
- Led executive roundtables, customer appreciation initiatives, and retention campaigns.
Sales & Marketing Head (Consultant for Pre-Opening) at Manila House Private Members' Club (2016-11 – 2017-01)
Led membership, marketing, communications, and partnership initiatives during the club's pre-opening phase.
- Developed launch plans for membership acquisition, events, PR, and banquet sales.
- Managed strategic partnerships with premium lifestyle and luxury brands.
- Oversaw member communications and high-profile launch events.
- Led a multidisciplinary sales and marketing team.
Restaurant Marketing Executive at Makati Shangri-La, Manila (2015-01 – 2016-12)
Led marketing initiatives for six dining concepts and supported hotel-wide food and beverage campaigns.
- Developed integrated marketing campaigns, partnerships, promotions, and media initiatives.
- Secured collaborations with banks, telecommunications companies, and luxury brands.
- Built relationships with media, influencers, and key stakeholders to drive visibility and engagement.
- Conceptualized and executed major hospitality events, including Esperienze Italiana and The Great Britain Experience, featuring Michelin-star chefs, luxury brands, and cultural programming.
Marketing Head at The Distillery Group (FeastBev Inc.) (2014-02 – 2014-11)
Led marketing strategy and communications for a portfolio of restaurant and bar concepts, including The Distillery, Draft Gastropub, Beso Cucina Vinoteka, Imperial Ice Bar, Black Olive Cerveceria, and Off The Grid.
- Managed a team of Brand Managers and creative resources responsible for portfolio-wide marketing initiatives.
- Directed brand strategy, promotional campaigns, local store marketing programs, menu launches, and customer engagement initiatives.
- Oversaw creative development, production, and distribution of marketing and merchandising materials across all concepts.
- Led PR, media relations, influencer engagement, and launch activities to strengthen brand visibility and drive traffic across the portfolio.
Marketing & PR Consultant at VASK (Creative Culinary Fare Inc.) - presently known as Gallery by Chele (2013-11 – 2014-02)
In-Charge of marketing the launch of: VASK Dining Room (casual dining), VASK Gallery (fine dining), CURVE (lounge), and the DECK (outdoor bar)
- Developed launch communications and promotional strategies across digital and traditional channels.
- In-charge of driving business to the newer concepts- CURVE and DECK – through weekly events featuring DJs and promoters
- In-Charge of planning and promoting major events that included the launch Christmas and New Year's Eve events
- Led PR and media engagement activities to drive awareness and attendance to key activities such as a Masterclass collaboration with a Michelin star chef
Marketing Director at The Bistro Group (Bistro Group Restaurant Concepts) (2012-03 – 2013-04)
Led marketing strategy, communications, loyalty programs, and customer engagement initiatives across 12 restaurant brands and over 50 branches nationwide.
- Directed portfolio-wide marketing campaigns, promotions, PR, and communications initiatives.
- Launched The Premiere Card, a POS-integrated loyalty program designed to strengthen customer retention.
- Spearheaded the rollout of TxT-ify, the company's SMS-based customer feedback platform.
- Coordinated and handled all key partnerships with major institutions as well as with media and vendor partners in all tie-ups and omnibus campaigns;
- Established a strong network among the media, trade and industry personalities, implementing media events to drive awareness for all stores
Segment Marketing Manager - Financial Services Industry at Globe Telecom – Globe Business (2010-11 – 2011-07)
Managed marketing initiatives for the Financial Services vertical, supporting banking and non-banking organizations.
- Developed industry-specific marketing campaigns and communications strategies.
- Conceptualized and executed Industry Solutions Forums (ISFs) to generate business opportunities and strengthen client relationships.
- Partnered closely with sales teams to support lead generation and revenue objectives.
- Managed relationships with key industry associations and stakeholders.
Product Manager – Marketing & Sales Department at Bank of the Philippine Islands - BPI Express Credit (2007-12 – 2010-10)
Managed marketing and growth initiatives for the BPI Edge Mastercard and Petron-BPI Mastercard portfolios.
- Developed acquisition, usage, retention, and awareness campaigns.
- Negotiated partnerships with leading retail, hospitality, entertainment, and lifestyle brands.
- Managed campaign budgets, business cases, and performance analysis.
- Led nationwide promotional programs and customer engagement initiatives supporting portfolio growth.
- Notable Campaigns/Initiatives launched: Shop Anywhere and Get Free TIMEZONE Games Promo (April - Sept. 2010); The Big Outlet Sale (Nov. '08, April '09, Oct. '09, Dec. '09, April '10, Sept. '10); The Crocs Mega Sale (March 2009); Summit Consumer Electronics Live at The World Trade Center (November 2009); DJ Laidback Luke at Amber UltraLounge (November 2009), DJ Kaskade at Embassy SuperClub (June 2009); BPI Edge's Pre-Approved Campaign with Personal Banking clients (Sept.- Dec. 2008); Petron-BPI MasterCard's nationwide FREE CARWASH promo (June-Sept. 2008); BPI Edge website (Oct. – Dec. 2009), BPI Edge catalogue (Dec. 2008), Petron-BPI MasterCard catalogue (Nov. 2009); Shop Anywhere and Get Free Movie Tickets to "G.I. Joe" (Aug. 2009)
Account Associate - Direct Sales Channel at American Express Bank Philippines (2005-09 – 2007-11)
Supported business growth through direct sales, lead generation, and customer acquisition initiatives.
- Identified and qualified prospective clients through market research and business development activities.
- Managed sales and relationship-building activities with prospective customers.
- Supported marketing, events, and customer engagement initiatives.
- Contributed to revenue growth through new account acquisition.
Company Member - Soloist at Philippine Ballet Theatre (2001 – 2005)
Part-time / Substitute Ballet Teacher at Academy One Music & Dance Center (1995 – 2010)
