Mochie Cuyco

Branding and marketing professional with almost 15 years of experience in branding, brand management, and multimedia design. Expertise in brand strategy, creative direction, visual storytelling, and integrated marketing, with a proven ability to build strong brand identities, develop impactful campaigns, and create meaningful brand experiences that drive engagement and business growth.

Marketing Lead, Design at SimCorp Philippines, Inc. (2022-02 – Present)

• Led branding, creative strategy, and campaign execution across multi-channel marketing initiatives, collaborating with cross-functional stakeholders to achieve business objectives.
• Improved brand consistency and strengthened brand presence through strategic creative direction and effective brand management.
• Delivered impactful campaigns and elevated the quality of design outputs through innovative storytelling, visual communication, and design leadership.

Creative Services Manager at Asian Institute of Management (2021-04 – 2022-02)

• Led creative strategy and campaign execution across multiple marketing initiatives, ensuring consistent brand alignment and messaging across digital and traditional platforms.
• Managed end-to-end project delivery from concept development through production, successfully balancing scope, budget, timelines, and quality standards.
• Collaborated with cross-functional teams to deliver impactful campaigns, optimize creative performance, and drive stronger audience engagement and brand effectiveness.

Business Owner and Consultant at Mozi Brand Designs (2012-07 – 2020-06)

• Developed and executed brand strategies, positioning frameworks, and identity initiatives that strengthened market differentiation and supported long-term brand equity.
• Translated business objectives into integrated marketing and communication strategies, aligning brand, messaging, and customer experience across multiple channels.
• Provided strategic brand guidance to cross-functional teams, ensuring consistent execution, cohesive storytelling, and alignment with overall brand objectives.

Professor, part-time at De La Salle-College of Saint Benilde (2014-09 – Present)

• Delivered lectures in branding, brand equity, and consumer behavior, integrating real-world case studies and industry insights to bridge theory and practice.
• Designed and continuously enhanced curriculum content to align with evolving marketing, branding, and consumer behavior trends.
• Mentored students through applied projects and strategic brand challenges, fostering critical thinking, creative problem-solving, and practical business acumen.

Creative Director at Optimo International, Inc. (2011-06 – 2012-06)

• Led the creative direction and development of integrated marketing and advertising campaigns across digital and print platforms.
• Directed cross-functional creative teams (design, copy, production) to deliver high-impact brand narratives aligned with client objectives.
• Oversaw end-to-end campaign execution—concept, strategy, and production—ensuring quality, consistency, and on-time delivery.

Assistant Marketing Manager at Destileria Limtuaco & Co., Inc. (2010-09 – 2011-02)

• Supported the planning and execution of brand campaigns, promotions, and product launches to drive visibility and sales across key liquor brands.
• Analyzed market trends, consumer behavior, and campaign performance to refine strategies and improve brand positioning.
• Coordinated with sales, distributors, and creative teams to deliver integrated marketing initiatives and ensure consistent brand messaging across channels.

Master in Marketing Communications in Marketing Communications – De La Salle University (2018 – 2021)

Bachelor in Multimedia Arts in Multimedia Arts – De La Salle-College of Saint Benilde (2005 – 2009)