Nica Cruz
Photo Editor / Photo QA Specialist / Graphic Designer / Project Coordinator
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About
Analytical and detail-oriented Quality Assurance Specialist and Senior Photo Editor with over 10 years of experience in high-volume image production. Proven expertise in managing end-to-end workflows for global brands including Jollibee, Chowking, and SM. Expert in establishing QA protocols, providing technical feedback, and leveraging AI tools to optimize creative output.
Experience
Project Coordinator / Photo/AI Quality Assurance Specialist / Photo Editor - Snappr Inc.
(2019-04)
- Directly responsible for monitoring and inspecting the quality of work for a team of photo editors to ensure 100% compliance with client standards.
- Standardize feedback loops, audits, and quality assurance reviews to maintain high-quality output across the department.
- Optimize production efficiency by monitoring work traffic and ensuring all processes are controlled and monitored.
- Execute advanced image editing and color correction using Adobe Creative Suite and AI tools.
Team Lead / Image Retoucher - Aussie Commerce/Lux Group
- Supervised the image retouching workflow, ensuring color accuracy and aesthetic consistency for e-commerce website assets.
- Managed work traffic and distribution to meet tight production deadlines.
- Oversaw archiving and systematic sorting of digital assets for web publication.
Supervisor / Final Artwork (FA) Retoucher - Super Image Graphics Inc.
- Supervised the image retouching workflow, ensuring color accuracy and aesthetic consistency for e-commerce website assets.
- Managed work traffic and distribution to meet tight production deadlines.
- Oversaw archiving and systematic sorting of digital assets for web publication.
Graphic Designer - Adfolio Advertising
- Conceptualized and designed corporate promotional advertisements for SM Department Stores, including billboards, banners, and newspapers.
- Managed the production lifecycle from initial photoshoot and pre-production to final material submission to publishers.
Graphic Designer - Adfolio Advertising
- Conceptualized and designed corporate promotional advertisements for SM Department Stores, including billboards, banners, and newspapers.
- Managed the production lifecycle from initial photoshoot and pre-production to final material submission to publishers.
Education
Technological University of the Philippines
