Oaby Lopez

Creative Strategist with strong experience in branding, visual storytelling, live event production, and AI-powered creative workflows. Skilled in developing key visuals, marketing collateral, 3D event environments, merchandise and immersive brand experiences for corporate and large-scale events. Proficient in Adobe Creative Suite, SketchUp, Chaos V-Ray, Canva, and AI-assisted design tools for streamlining production and enhancing creative output.

Has a strong understanding of fundamentals such as color theory, visual hierarchy and typography. Experienced in collaborating with multidisciplinary teams to deliver visually engaging campaigns from concept to execution.

Senior Visual Strategist at Stratminds Events (2022-06 – 2026-05)

• Developed key visuals, and creative assets for live events and corporate campaigns for major brands including Samsung, VinFast, FIBA, Brother, Essilor, AirAsia, PLDT Smart, and the Asian Carriers Conference to name a few.
• Created presentation decks, marketing collateral, merchandise designs and visual communication materials using Adobe Creative Suite and Canva.
• Designed 3D production assets, event layouts, and spatial concepts for immersive event experiences using Sketchup.
• Produced realistic lighting simulations using V-Ray.
• Collaborated closely with production and fabrication teams to ensure cohesive execution for real-world use.
• Integrated AI-powered tools into design workflows to improve efficiency, ideation, and production turnaround.
• Instructed junior colleagues on how to navigate apps like Sketchup and Photoshop.

Graphic Designer at Obstacle Course Camp (2019-12 – 2020-12)

• Designed marketing and promotional materials for Spartan Race.
• Produced merchandise designs, catalogues, race maps, static ads, and event branding assets.
• Supported visual communication across print and digital platforms.

Layout Designer at Averising (2018-08 – 2019-08)

• Crafted artworks, ensuring that these are printable and processed post-print.
• Worked closely with sales, production and other departments to make amendments or changes in the designs to ensure all artworks are aesthetically-pleasing.

Graphic Designer, Photographer, Copywriter at Self-Employed (2012-01 – 2018-01)

• Worked independently as a graphic designer, photographer, and copywriter for various clients.
• Developed branding concepts, marketing materials, and creative campaigns across multiple industries.
• Managed projects from concept development through final production and delivery.
• Facilitated photo booth installation and operations in multiple events.

Bachelor of Arts in English – Asian Institute for Distance Education (2012 – 2014)

Bachelor of Arts in Multimedia Arts – De La Salle-College of Saint Benilde (2007 – 2012)