Patrice Chua

Motivated and detail-oriented business student with proven success in project management, integrated marketing communications, and creative execution. Experienced in leading cross-functional initiatives, developing brand strategies, and driving marketing campaigns that strengthen organizational impact and visibility. Skilled at balancing strategic planning with creative innovation, consistently delivering projects from concept to completion while fostering collaboration and engagement.

Excited to contribute fresh ideas, reliable execution, and measurable outcomes to dynamic teams in marketing, branding, and strategy.

Marketing Intern at Cheko AI (2023-08 – 2023-10)

• Acquired and onboarded 100+ new users, accelerating platform adoption and community growth.
• Supported three high-visibility booth activations at DLSU, UST, and ADU, increasing brand awareness among student audiences.
• Planned, curated, and executed TikTok content that generated 10,000+ views, boosting digital engagement and reach.
• Collaborated with cross-functional teams to ensure cohesive messaging and campaign execution.
• Contributed to event marketing strategies that strengthened brand presence both online and on-campus.

Marketing Intern at Made to Ride PH (2026-01 – 2026-04)

• Developed and managed a social media content calendar, ensuring consistent posting across platforms.
• Spearheaded and executed photoshoot set-ups and creative direction, enhancing brand visuals.
• Produced and edited Instagram Reels, driving audience engagement.
• Grew the Facebook community from 0 to 1,000+ followers through targeted content strategies.
• Designed new t-shirt graphics, expanding the product line and strengthening brand identity.
• Planned, filmed, and edited TikToks to promote the products.

Marketing and Brand Management Intern at First Generation Corporation (2026-05 – Present)

• Led competitor analysis and transformed insights into actionable marketing strategies that strengthened brand positioning.
• Optimized social media performance by collecting and analyzing engagement data, then recommending strategies that improved audience reach and interaction.
• Drove cross-department collaboration by presenting creative campaign ideas and aligning multiple teams toward unified brand goals.
• Enhanced digital presence by suggesting improvements for the company's website, YouTube, and Facebook, resulting in more engaging and user-friendly platforms.

Project Management Associate at DLSU Business College Government (2022-09 – 2023-04)

• Streamlined project timelines and monitored deliverables to ensure on-time completion.
• Built and maintained tracker sheets to improve visibility across committees.
• Coordinated cross-team collaboration, resolving bottlenecks and aligning priorities.
• Supported documentation and reporting to strengthen project accountability.

Project Management Associate at DLSU Business College Government x UnivRel Pasiklaban Event (2023-06 – 2023-08)

• Coordinated participant lists for event DP blasts, ensuring accurate distribution.
• Procured and managed materials for event props within budget constraints.
• Scheduled and facilitated weekly Zoom meetings to track project milestones.
• Drafted, edited, and submitted pre-activity documentation to meet compliance standards.
• Assisted in logistics planning to guarantee smooth event execution.

Integrated Marketing Communications Vice President at Blaze 2025 (2024-01 – 2024-08)

• Directed IMC campaigns by producing and approving pubmats and captions.
• Collaborated with committees to align messaging and maximize campaign reach.
• Suggested revisions to 20+ creative outputs, ensuring brand consistency and quality.
• Designed and implemented a centralized directory, calendar, and tracker for associates.
• Authored a comprehensive guide to unify IMC associates and streamline workflows.
• Mentored team members, fostering collaboration and professional growth.

Productions Assistant Team Head at Archers for Unicef x EducACTION (2025-01 – 2025-03)

• Supported 80+ children's participation during the event, fostering an inclusive and engaging environment.
• Supervised and facilitated activity booths including face painting, drawing, and bag decorating.
• Coordinated volunteers to ensure smooth booth operations and positive attendee experiences.

Publicity and Promotions Assistant Head at Englicom Nexus (2025-09 – 2025-11)

• Created, reviewed, and optimized 10+ captions for online promotional materials.
• Ensured brand voice consistency across multiple digital platforms.
• Coordinated with creatives to align visuals and copy for maximum impact.
• Monitored engagement metrics to refine promotional strategies.
• Supported campaign rollout by managing deadlines and approvals.

Bachelor of Science in Interdisciplinary Business Studies, Minor in Digital Marketing and Marketing Strategy – De La Salle University (2022)