Patrick Pavilando

Email Marketing & Marketing Automation Specialist with 2+ years of experience across digital marketing, CMS management, and software development. Skilled in creating, optimizing, and executing campaigns, workflows, and digital assets while ensuring quality and compliance. Hands-on expertise in Oracle Eloqua, GoHighLevel, Mailchimp, and multiple CMS platforms. Adept at balancing creative, technical, and strategic tasks to deliver measurable results.

Administrator I, Marketing Automation at Emerson Philippines (2023-06 – Present)

• Create and manage digital assets (emails, landing pages, forms, segments) within Eloqua Marketing Automation.
• Set up, analyze, and execute campaign workflows, including integrations with Oracle Sales Cloud.
• Perform QA and audits of campaign assets, ensuring compliance with brand and technical standards.
• Develop recommendations for campaign and template improvements, enhancing efficiency and engagement.
• Generate reports and provide insights based on campaign performance data.
• Collaborate with project owners to gather requirements and assess technical complexity.

Email & CMS Specialist (Freelance) at FLOWN (2024-02 – Present)

• Build and schedule email campaigns, broadcasts, and automated flows.
• Create emails using drag-and-drop builders and optimize formatting.
• Manage and edit DatoCMS builds for site content.
• Design marketing assets in Canva and support copywriting with GPT-based tools.

Digital Specialist at 24/7 Asia Datawords (2021-04 – 2023-06)

• Configured and adapted websites using CMS platforms (AEM, Drupal, Sitecore, Demandware).
• Modified and optimized landing pages using HTML, CSS, and JavaScript.
• Localized and edited digital assets, including banners and PSDs for global markets.
• Handled multiple projects under tight deadlines, ensuring timely delivery.
• Conducted QA for digital assets across desktop and mobile environments.

COBOL Application Developer at ALSONS / AWS Information Systems (2019-06 – 2020-11)

• Designed and developed COBOL and batch programs.
• Supported deployment of programs in testing environments.
• Worked with JCL/Batch and DB2 deployment processes.
• Assisted developers with program installations and delivery requests.

Bachelor's Degree in Information Technology – STI College (2015 – 2019)