
AI Marketing Automation Specialist (GHL / WordPress / HubSpot / AI Agents)
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AI service delivery, automation, and marketing operations specialist with 12 years of work experience that spans written communication, workflow support, QA, reporting, and behind-the-scenes/admin work that keeps delivery moving. Strongest at turning rough inputs into clear, usable work inside GoHighLevel (GHL), Loops, Zapier, WordPress, Google Workspace, along with ChatGPT, Claude, Gemini, and others.
Paul’s recent work covered building and updating GHL workflows, connecting forms and automations, writing SOPS, checking workflow logic, auditing setups, updating reports, and using AI tools to help with drafts, rewrites, research notes, and production tasks across agency client work. He also brings a total of 7 years of combined written support work from Wayfair, Melita, and AT&T -- one that sharpened calm client communication, meticulousness, and the habit of keeping the next step clear.
BrandLyft Holdings LLC ✧ Marketing Assistant | Remote | Mar 2025 – Feb 2026
AI-assisted marketing execution across GH L Loops, Zapier, WordPress, and multi-client delivery.
▪ Built and updated GHL workflows, Loops campaigns, Zapier connections, websites, landing pages across beauty/wellness, SaaS, payment processing, roofing and construction, HVAC, real estate, e-commerce, and other service-based clients.
▪ Used ChatGPT, Claude, Gemini daily for first drafts, rewrites, research summaries, SOPS, image and video support, workflow audits, and logic debugging, then cleaned outputs before they moved into real client work.
▪ Supported multi-client delivery by handling Loops emails, Zapier-connected follow-up, basic Meta and Google ad creative support, and production notes QA checks, workflow cleanup, content publishing, build notes, and launch follow-through across active accounts.
▪ Created SOPS, workflow and form documents for speed-to-lead, appointment booking, no-show recovery, nurture, reviews, PPC, B2B, and mobile intake across multiple active accounts.
AgencySaaS ✧ Marketing & Project Lead | Remote | Mar 2025 – Feb 2026
AI-assisted content, workflow, and funnel support tied to lead magnets, monetizable assets, and backend follow-through.
▪ Ran SEO-focused publishing, site updates, and offer support tied to visibility, lead magnets, monetizable assets.
▪ Also set up email campaigns and webhook-driven automations for waitlists, lead magnets, upsells, and internal alerts by connecting GHL, Zapier, Loops, and Slack.
▪ Supported Meta ad creative variations, tracked campaign performance in Loops and GHL, and kept reporting visible through dashboard checks and spreadsheet follow-through.
▪ Sent weekly Friday reports for internal stakeholders, tracked work in Sheets and internal docs, and kept followthrough moving across audits, content lanes, assets, and monetizable offers.
Organically White LLC, We Whiten ✧ Social Media Marketer | Remote | Feb 2024 – Aug 2024
▪ Created and posted graphics and short-form content across multiple Facebook and Instagram accounts tied to different locations.
▪ Tracked engagement and conversion activity in Sheets to support campaign review and next-step decisions.
▪ Joined weekly meetings with the CEO to analyze performance data, identify areas for improvement in lead nurturing, and develop strategies to overcome challenges in customer acquisition.
▪ Contributed to a 50% off promotional campaign that helped increase bookings by about 35%.
Wayfair Inc., formerly CSN Stores LLC ✧ Email Support Specialist | Hybrid | May 2019 – Jun 2024
▪ Worked in high-volume inbound email support, turning product questions, troubleshooting, and pre-sales concerns into clear next steps customers could actually use.
▪ Wrote personalized replies using catalog details, templates, supplier checks, and product-page research while keeping QA, CSAT, and conversion steady under tight SLAS.
▪ Product page updates, customer data exports, and spreadsheet-based work while staying on target metrics.
▪ That five-year stretch from this company built the written follow-through, calm customer communication, and detail and documentation discipline Paul now brings into marketing systems work.
Jumangit, Sacedor & Associates ✧ Data Entry Clerk | On-site | Jun 2014 – Jan 2017
▪ Encoded receipts, sales invoices, and tax-related client records using RELIEF and Alphalist tools for BIR compliance work.
▪ Processed forms and encoded paperwork tied to PhilHealth, SSS, and Pag-IBIG requirements.
▪ Checked records for accuracy, formatting, and completeness before submission and kept business documents organized across repetitive high-volume work.
▪ This role built an early foundation in spreadsheets, billing-related records, document handling, and detail-heavy admin support.
ReDefine & ReDiscover ▸ Social Media Outreach Specialist | Remote | Sep 2024 – Jun 2025: Ran targeted outreach, tracked follow-ups, and kept social conversations moving without sounding copy-pasted.
ByteDance Ltd. ▸ AI Data Labeler | On-site | Nov 2024 – Jan 2025: Reviewed text, images, and short-form video against project rules, tagged web assets, and caught AI artifacts or guideline issues before passing QA.
Melita Ltd. ▸ Email / Chat / Social Media Agent | Remote | Feb 2018 – Nov 2018: Worked across email, chat, and social support while balancing service issues, sales goals, and clear documentation.
AT&T Inc. ▸ Chat Sales Specialist | On-site | Mar 2017 – Nov 2017: Guided customers through online orders and plan questions over live chat with strong CSAT and steady sales performance.
University of Cebu | BS in Information Technology | 2018–2021
EFSET English Certificate | C1 Advanced | Jul 2025
Prompt Engineering for ChatGPT | Vanderbilt University | Jan 2026
Foundations of Digital Marketing and E-commerce | Google | Apr 2026
Google S E O Fundamentals | University of California, Davis | Apr 2026
Design Fundamentals | Adobe | Apr 2026
Canva Essentials | Canva | Apr 2026