Queroda, Laika G.

Holds a background in events coordination, executing mall campaigns, leadership and digital marketing, leading to high foot traffic and increased sales, with strong commitment to enhancing efficiency, achieving effective results, and fostering collaboration within cross-functional teams.

Event Coordinator/Marketing Professional at SM Supermalls (2025-12 – 2026-03)

• Handled and coordinated mall-wide campaigns, community-based events, and sports hub activations, attracting 500–1,800 attendees per event.
• Drove digital marketing growth through strategic content creation, targeted promotions, outsourcing models, and continuous optimization of the digital playbook.
• Executed mall campaigns, photospot activations, and marketing collaterals, enhancing customer experience and brand visibility.
• Strengthened the monthly events calendar through community visits, partnerships and proactive outreach, increasing foot traffic and contributing to sales growth.

Bachelor of Science in Business Administration-Major in Marketing Management – Cagayan State University-Andrews Campus (2022 – 2026)