Rachel Aparri
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About
Certified Digital Marketer | PPC & SEO Expert (Google, Facebook, Amazon Ads) | All-in-One Marketing VA | Upwork Top Rated Plus Achievement Freelancer | 100% Job Success | 8+ Years Driving Organic & Paid Traffic & Leads
Are you looking for a reliable Lead Generation, SEO & PPC expert who can also manage GoHighLevel CRM, build high-converting WordPress websites, set up automated funnels, and provide hands-on VA support to grow your business?
I help agencies, service providers, and coaches generate qualified leads and convert them—using data-driven ad strategies, optimized WordPress sites, high-converting landing pages, and smart CRM automation.
What I Can Do for You:
🔹 Paid Ads & Lead Generation
Google Ads, Amazon Ads & Meta Ads campaign setup, optimization, and reporting
Keyword research, retargeting, A/B testing, budget scaling
Focus on ROAS, conversions, and high-quality lead generation
🔹 GoHighLevel CRM Expert
Workflow automation, pipeline setup, email/SMS sequences
Custom surveys, landing pages, forms, calendar integrations
CRM organization, segmentation, and optimization for conversions
🔹 WordPress Development
Custom WordPress websites & landing pages tailored to your brand
Speed optimization, SEO-friendly design, and mobile responsiveness
Plugin setup, troubleshooting & ongoing site management
🔹 GTM & Google Analytics
GTM setup: tags, triggers, events, and conversion tracking
GA4 configuration for real-time data and cross-platform insights
Troubleshooting and proper attribution for ad performance
🔹 SEO & Marketing VA Support
On-page SEO for blog content, landing pages, and funnels
Keyword research and basic competitor analysis
Admin tasks, reports, campaign monitoring, and team coordination
Why Clients Hire Me
I bring years of experience in performance marketing, SEO, paid ads, automation, WordPress development, and analytics. I’m proactive, tech-savvy, and client-focused—making sure every campaign is not just launched, but optimized to deliver measurable results.
📩 Ready to grow? Let’s connect and make it happen.
Experience
Full Stack Media Buyer
Upwork · Freelance
Dec 2024 - Present · 1 yr 6 mos
Belgium · Remote
Manage and optimize paid advertising campaigns on Google Ads, Meta Ads & Amazon Ads to drive targeted traffic and maximize conversions. Applied data-driven strategies to enhance ROI and campaign efficiency.
Key Achievements
✅ Creating high-performing PPC strategies tailored to client objectives
✅ Optimizing ad spend to achieve the best cost-per-click (CPC) and return on ad spend (ROAS)
✅ Conducting in-depth keyword research and audience targeting
✅ A/B testing ad creatives to improve engagement and conversions
✅ Tracking & analyzing performance data to refine campaigns for ongoing success
Drove significant improvements in conversion rates, reduced ad costs, and maximized campaign profitability.
Education
Cagayan de Oro College, Cagayan de Oro
Bachelor of Science Information Technology, Web Page, Digital/Multimedia and Information Resources Design
2011 – 2015
