Risa Joy Pereña

Results-oriented professional with proven expertise in sales, account management, and digital marketing. Dedicated to driving revenue growth, expanding market reach, and boosting brand awareness through strategic lead generation, strong client relationships, and creative content solutions, supporting the company's long-term success.

Sales and Marketing Associate at Figtree Companies - Figtree Farms & Kavanah Communities (2025-08 – 2026-03)

• Conducted saturation activities/ field marketing to promote Figtree Farms (healthy snacks and drinks products) via targeted distribution to pasalubong stores, cafes, hotels, and restaurants in Cavite & Manila.
• Generated leads via fieldwork, networking, cold calling and digital platforms.
• Developed and managed engaging content and marketing materials for social media campaigns, including scheduling and posting across multiple platforms such as Meta (Facebook and Instagram) to drive brand awareness and engagement
• Managed e-commerce sales channels, including Lazada, Shopee, & TikTok to maximize revenue.
• Followed up on orders, promoted deals, & provided quotations to clients to ensure customer satisfaction.
• Managed online and onsite queries, bookings and reservations through Booking.com and Airbnb.
• Secured strategic membership and partnerships for Kavanah Communities.
• Prepared data-driven sales reports to inform management decisions.
• Cultivated strong client relationships to foster long term loyalty

Internship: Sales and Marketing Department at Sonya Garcia's Secret Cottage Restaurant Inc. (2025-01 – 2025-04)

• Drove sales of souvenirs, bottled beverages, and organic botanical products through engaging customer interactions and product knowledge.
• Developed and executed digital marketing strategies, including social media content creation, to promote products and increase brand awareness.
• Designed and distributed promotional flyers and posters to attract customers and highlight special offers.
• Provided exceptional customer service, assisting guests with purchases and offering product recommendations.
• Managed cashier duties, processed transactions accurately, and ensured customer satisfaction.
• Maintained inventory accuracy through monthly stocktaking and contributed to efficient inventory management practices.
• Prepared and submitted daily and monthly sales reports, providing insights into sales trends and performance.

Bachelor of Science in Business Administration in Marketing Management – City College of Tagaytay (2021 – 2025)

High School Diploma in Accountancy Business and Management Strand – Anuling Integrated High School (2015 – 2021)