Visual Merchandiser - Lagardère Capital LLC (Duty Free) - Zayed International Airport, Abu Dhabi, UAE
(2023-09 - 2026-03)
Industry: Travel Retail / Duty-Free Retail
- Designing and executing visual merchandising strategies, including store layouts and displays, aligned with brand guidelines and commercial objectives to enhance customer flow and product visibility.
- Developing and implementing seasonal, promotional, and campaign-driven displays to drive sales and improve in-store engagement.
- Maintaining consistent visual standards across multiple locations, including stall displays, fixtures, signage, and overall store presentation.
- Executed visual merchandising strategies across multiple retail locations, ensuring compliance with international brand standards.
- Planned and implemented seasonal campaigns, promotional displays, and new product launches.
- Increased product visibility through strategic merchandising and optimized customer flow.
- Coordinated store openings, renovations, and promotional installations with cross-functional teams.
- Analysed sales performance and customer shopping behaviour to maximize commercial results.
- Maintained high standards of signage, pricing, merchandising, and stock presentation.
Visual Merchandiser - Forever 21 (Fashion Studio LLC) - Nakheel Mall, Palm Jumeirah Dubai, UAE
(2021-08 - 2023-05)
Industry: Fast-Fashion Retail
- Executing brand-compliant visual merchandising across multiple stores, including floor layouts, window displays, and in-store presentations to enhance customer flow and product visibility.
- Creating and implementing seasonal and campaign-driven displays, including mannequin styling, aligned with current trends and brand direction.
- Analysing sales data and competitor trends to optimize product placement and maximize sell-through performance.
- Collaborating with store management and sales teams to support store openings, promotional rollouts, and ensure alignment with business goals.
- Maintaining high visual standards through stock presentation, signage accuracy, regular floor walks, and team training to ensure consistency in execution.
Visual Merchandiser / Sales Associate - Debenhams (M.H. Alshaya Co. LLC) - Mall of the Emirates (MOE), Al Barsha 1, Dubai UAE
(2011-06 - 2020-06)
Industry: Fashion, Beauty, and Home Goods Retail. Designation: Visual Merchandiser (October 2014 – June 2020) / Sales Associate (June 2011 – October 2014)
- Promoted from Sales Associate in recognition of consistently exceeding sales targets and demonstrating strong visual merchandising skills and commercial awareness.
- Developing and executing monthly floor sets and visual plans aligned with KPIs, driving improved sales performance and customer engagement.
- Designing high-impact displays and mannequin styling, while leading store layout redesigns to enhance traffic flow and product visibility.
- Increasing sell-through through strategic product placement, cross-merchandising, and data-driven decisions based on sales analysis.
- Ensuring brand consistency across all visual elements, while creating guidelines and training materials to support team execution.
- Training and collaborating with store teams and management to deliver successful store openings, campaigns, and maintain high visual standards.
