Rutchie Adao

Social Media Specialist with 2 years of experience managing Instagram, TikTok, Facebook, and YouTube accounts end-to-end across the entertainment and US healthcare industries. Skilled in content strategy, short-form video, copywriting, content calendars, scheduling, community management, and social media analytics. Brings a hands-on creative approach focused on creating engaging content, maintaining consistent brand presence, and supporting social media growth.

Social Media Specialist at Trojans Well Entertainment Corporation (2025-06 – 2025-12)

• Developed monthly content calendars and coordinated content production to maintain consistent social media publishing throughout each campaign cycle.
• Managed end-to-end social media publishing, scheduling, and distribution of organic content across multiple platforms with consistent brand messaging.
• Reviewed and approved artist-submitted content before distribution, ensuring brand consistency and quality across published materials.
• Captured behind-the-scenes photo and video assets during shoots, expanding the library of original content available for social media use.
• Coordinated with artists and creative teams to organize raw assets, approvals, captions, and publishing requirements for social content.

Social Media Specialist (Part-Time) at BOARDS Hair Ph (2025-01 – 2025-12)

• Created promotional graphics and short-form videos for Facebook and TikTok, adapting content to each platform's format and audience.
• Edited raw video materials into engaging short-form content designed to support promotions and increase audience interaction.
• Produced platform-ready visual content while maintaining consistent branding across promotional materials.

Social Media Specialist at US Healthcare Careers Ph (2024-03 – 2024-10)

• Created graphics, videos, and written copy for Facebook and Instagram, producing platform-specific content for a healthcare recruitment audience.
• Managed daily social media operations across Facebook and Instagram, maintaining consistent brand messaging and visual identity.
• Grew the social media audience from 6K to 9K followers in 3 months through consistent content creation, publishing, and community engagement.
• Managed comments and direct messages, maintaining active communication with followers and addressing audience inquiries.
• Monitored brand mentions and user-generated content to identify engagement opportunities and strengthen audience trust.

Photographer / Production Intern at Tudla News Media Company (2023-01 – 2023-12)

• Operated main studio cameras and supported Facebook Live coverage for local community events and digital broadcasts.
• Captured photo and video content during field assignments, providing visual assets for news and social media coverage.
• Conducted field interviews and transcribed audio recordings to support video editing and final production.

Bachelor of Arts in Communication – University of Caloocan City (2023-01)