Ruth Raganit

⭐ I’m a content marketing and copywriting professional who turns ideas into clear, compelling content across IT consulting, ecommerce, editorial, and freelance projects.

⭐ I specialize in writing website copy, blogs, email campaigns, social media content, webinars, and client-facing materials that sharpen brand identity, engage audiences, and support lead generation.

⭐ With my background in SEO writing, content editing, market research, campaign development, and cross-functional collaboration, I bring both strategy and creativity to every project.

⭐ I’m skilled at adapting to different industries, audiences, and brand voices while creating content that informs, persuades, and moves people to act.

Marketing Coordinator

Mann Consulting | Aug 2023 – Present

• Conduct market research to support strategic decision-making and provide actionable insights for Mann Consulting’s marketing and business development efforts.
• Develop and manage content for the company’s website, blog, webinars, and other client-facing materials to strengthen brand identity and improve client engagement.
• Design and manage drip marketing campaigns, overseeing creative production, messaging, execution, and campaign coordination.
• Collaborate with marketing team members to improve productivity, align projects, and support stronger campaign outcomes.
• Support the candidate recruiting process through research and organization, helping streamline talent acquisition efforts.

Editorial Copywriter

HiEnd Accents | Jan 2022 – Mar 2023

• Oversaw copy-related projects for a luxury home decor and bedding brand, ensuring content aligned with brand voice and business goals.
• Collaborated with PR and marketing teams to develop marketing campaigns that supported brand awareness, product storytelling, and customer engagement.
• Wrote SEO blog posts, product copy, emails, social media content, and other marketing materials across different formats and channels.
• Developed product stories that helped customers understand collection details, value propositions, and brand positioning.
• Monitored industry trends and incorporated new ideas to support business growth, content strategy, and creative development.

Assistant Editor A Better Florist | Oct 2020 – Mar 2022

• Assisted the Managing Editor with editorial tasks, content creation, and marketing campaigns for one of Singapore’s trusted flower delivery services.
• Helped onboard and train content writers to ensure their work followed the company’s established brand voice, tone, and content standards.
• Generated new content ideas and formats aimed at increasing audience engagement and improving the brand’s editorial output.

Content Editor

RockU MediaCraft, UNICON Pte. Ltd. | Oct 2016 – Feb 2017

• Wrote, edited, and managed gaming-related content, including news, tips, tricks, and reviews for a gamer-curated online community.
• Edited written work according to brand content guidelines, ensuring consistency, clarity, and quality across published materials.

Bachelor of Science in Geology – University of the Philippines - Diliman (2015-2020)