Sarah Banquiles

Dedicated marketing professional with over 16 years of experience in event management, brand marketing, and client relations. Expertise in project coordination, schedule management, and executive support in fast-paced environments. Recognized for strong organizational skills and resourcefulness.

Seeking to apply expertise in brand marketing, client relations, and cross-functional project management to build customer engagement and retention strategies that strengthen brand loyalty and drive business growth.

ASSOCIATE MARKETING MANAGER at Rex Book Store, Inc. (2023-09 – 2026-04)

• Leads the development of consumer marketing initiatives aligned with REX's Corporate marketing objectives.
• Collaborated with business unit sales team to develop comprehensive marketing plans that encompassed sales promotions, holiday campaigns, seasonal events, and loyalty programs.
• Conceptualizes advertising, PR and social media marketing plans to create and implement compelling promotional launches.
• Creates and maintains a consolidated retail marketing calendar that tracks the development and execution of all marketing projects.
• Identified growth opportunities through deep-dive analysis of top door performance and event effectiveness.
• Tracked in-market promotions to gather business intelligence on category trends, competitive landscape, and best practices.
• Analyzes and reports on promotional activities performed using key metrics established online and on ground.
• Participates in sales and operations strategic meetings in order to stay updated in the business needs and performance.
• Communicated with business unit sales team and operations to share support plans and updates on marketing strategies.

MARKETING MANAGER at Asiatraders Corporation (2016-04 – 2023-09)

• Responsible for conceptualization, coordination and execution of brand marketing campaigns and materials for digital, on-ground and point-of-purchase displays & store signage.
• Spearhead all marketing events such as product launches, trade fairs, demo days and sport-related sponsored activities from planning to execution.
• Managed social media accounts to enhance brand awareness for Dunlop, Babolat, G/FORE, and Honma.
• Development of e-commerce site and platforms such as company website, Lazada & Shopee accounts.
• Established a new retail channel by negotiating partnerships and overseeing planning and construction.
• Managed corporate accounts and sponsorships to foster strong relationships with VIP clients.
• Prepared business and marketing plans, annual reports, and financial returns from events and campaigns.
• Responsible for preparation of proposals, contracts and maintaining good relationship with existing partners.

MARKETING OFFICER at Luxury Global Malls Inc. (2014-12 – 2016-03)

• Conceptualized, planned, and executed events to promote brand visibility and customer engagement.
• Coordinated marketing events for Lucky Chinatown Mall in Binondo, Manila, including mall shows, themed events, exhibits, and community-based celebrations like Chinese New Year, enhancing community engagement.
• Successfully organized local and international events and activities with record breaking foot traffic that resulted in an increase in sales and tenant satisfaction.
• Maintained strong relationship with Manila Local Government and other Chinese organizations to continuously provide entertainment and sustain the culture of Filipino-Chinese community.
• Prepared contracts and event budgets, along with monthly income and expense reports, ensuring financial transparency and accountability.
• Managed accounts for internal and external clients, ensuring effective communication and service delivery.
• Monitored timely release of payments to suppliers and other partners.

FREELANCE EVENT COORDINATOR at VMDC Event Management (2014-07 – 2014-12)

• Led event planning, permit processing, and execution to ensure seamless operation of the Circuit Makati Christmas Bazaar.
• Coordinated exhibitor briefings and managed logistics with suppliers, contractors, and exhibitors to ensure successful event delivery.
• Event Organizer of Circuit Makati Christmas Bazaar organized by Ayala Corporation held last November 28-30, 2014 at Global Circuit Events Ground, Makati City.

EVENT SUPERVISOR at SMX Convention Center, Taguig (2013-05 – 2014-03)

• Managed corporate events including exhibits, meetings, conventions, seminars, and product launches in function rooms and meeting rooms of SMX Taguig, ensuring seamless execution and client satisfaction.
• Supervised & monitored set up, pre-event planning, ocular inspections, coordination with client, accredited contractors, caterer and different departments of SM Aura Premier.
• Led exhibitor briefings and coordinated with all relevant departments for event requirements, fostering effective communication and collaboration.
• Compiled and analyzed post-event reports to evaluate success and identify areas for improvement, contributing to future event planning

EVENT ASSISTANT at Megatrade Hall, SM Megamall (2010-09 – 2013-05)

• Monitored events including trade fairs, exhibits, conventions, meetings, seminars, sales rallies, and corporate sales to ensure smooth execution.
• Coordinated with different departments regarding details of events before and during the event. Performed other administrative tasks.
• Prepares event proposals, weekly schedules and monthly reports.
• Attended all inquiries, ocular inspections and other concerns related to the event.

BACHELOR OF ARTS in BROADCAST COMMUNICATION – University of the East, Recto, Manila (2006 – 2010)

HIGH SCHOOL – Camarin High School, Camarin, Caloocan City (2002 – 2006)