Sean Secreto

Entrepreneurial and results-driven business leader with experience in founding and scaling brands from concept to market. Currently CEO & Co-Founder of Otherie, a streetwear brand built on cultural relevance and direct-to-consumer strategy. Skilled in brand development, creative direction, operations, social media marketing, and business development.

Proven ability to lead cross-functional initiatives, manage partnerships, and build communities — including a 1,000+ lifestyle niche community. Combining hands-on entrepreneurial execution with a growth-oriented mindset, ready to bring strategic and operational expertise to corporate roles and partnership opportunities.

CEO & Co-Founder / Creative Director at Otherie Apparel (2021-01 – Present)

• Founded and scaled a streetwear apparel brand, managing end-to-end operations: product development, supplier coordination, logistics, marketing, and sales.
• Directed design partner in developing product collections, marketing visuals, and brand identity.
• Designed and launched 3+ collections with 200+ SKUs, achieving consistent community-driven sales.
• Built and managed e-commerce operations, driving direct-to-consumer (DTC) revenue through digital campaigns and social media.
• Negotiated with suppliers and vendors to ensure quality assurance and cost efficiency.
• Led brand storytelling and campaigns to enhance customer engagement and loyalty.

Founder at Kabu Collective (2025-01 – Present)

• Initiated a creative collective focused on motorcycle-inspired cultural storytelling and collaborations.
• Developed early brand identity, concept direction, and prototype design.
• Piloted community engagement projects to test product-market fit and collaboration models.

Founder & Community Builder at Cub Philippines (2024-01 – Present)

• Established and grew an Instagram community for Honda Super Cub/Cub series owners, scaling to 1,000+ engaged followers in under a year.
• Curated niche lifestyle content and applied social media growth strategies to build engagement.
• Fostered a strong community culture, positioning the platform for partnerships and brand collaborations.

Retail Operations & Creative Associate at Hideaway HQ

• Managed daily brick-and-mortar retail operations, handling visual merchandising, physical inventory management, and face-to-face customer engagement.
• Facilitated the execution of high-footfall monthly art exhibitions, coordinating logistics, artwork displays, and event-day operations.
• Conceptualized and produced localized social media content to drive foot traffic, promote featured artists, and increase retail merchandise sales.
• Bridged creative and operational workflows to ensure a seamless premium experience for gallery visitors and retail customers.

Bachelor of Science in Entrepreneurial Management – University of Asia and the Pacific