Shofei Tirol

Creative and detail-oriented Social Media Marketing Specialist and Content Creator with experience in fashion, e-commerce, and digital marketing. Skilled in creating engaging reels, social media content, and visual campaigns that strengthen brand identity and audience engagement. Experienced in producing product photography, styling visuals, and short-form video content for e-commerce and lifestyle brands, with a strong eye for detail and visual consistency across platforms.

Social Media Marketing Creative & Admin at 3inute (2024-07 – 2024-11)

Direct Client

• Created fashion-focused social media content including reels, graphics, captions, and content calendars for Instagram, TikTok, and Facebook
• Assisted in planning and executing digital marketing campaigns across social media and e-commerce platforms
• Managed e-commerce content operations including product listings, inventory updates, and promotional execution on Shopee
• Created and published blog content through Shopcada backend, supporting SEO initiatives and product storytelling
• Supported seasonal campaigns, new collection launches, and promotional activities through coordinated content updates
• Maintained consistent brand identity across social media, website, and e-commerce platforms

Founder / Content & Sales Operator at Avelle (2024-01 – Present)

• Founded and managed a small independent beauty and fashion online selling page, handling both product curation and digital promotion
• Shot and produced product photography, short-form videos, and styling visuals to support product visibility and sales
• Developed and executed content strategies focused on showcasing products in a visually appealing and lifestyle-driven format
• Managed online customer inquiries, order coordination, and product presentation to support smooth sales operations
• Built and maintained a consistent visual identity for the brand across social media platforms, focusing on aesthetic storytelling and audience engagement
• Gained hands-on experience in social commerce, combining content creation with product-driven marketing and customer interaction

Freelance Content Creator & Video Editor at Freelance (2020-06 – Present)

Direct Client

• Created branded social media content, graphics, and short-form videos for businesses across various industries, including fashion, retail, and food & beverage
• Edited engaging video content for Instagram Reels, TikTok, Facebook, and other digital platforms using CapCut and Canva

Social Media Manager & Community Moderator at Kai.Ai (2021-12 – 2022-02)

Direct Client

• Managed and scheduled content across Instagram, Facebook, and Discord to support brand awareness and audience engagement
• Created branded social media content, graphics, and short-form videos for businesses across various industries, including fashion, retail, and food & beverage
• Moderated online communities, responded to inquiries, and maintained a positive user experience
• Assisted in planning interactive campaigns and community-driven initiatives aligned with brand objectives
• Monitored engagement metrics and prepared performance reports to support content optimization
• Collaborated with team members to maintain consistent brand communication across digital platforms

Business Manager at GSY T-Shirt Printing and Supplies (2022-08 – 2023-06)

On-site

• Managed daily business operations, customer relations, and client communications to support business growth
• Assisted in applicant screening, interview coordination, and hiring processes
• Oversaw inventory management, supplier coordination, and order fulfillment activities
• Created promotional content and managed social media updates to improve brand visibility and customer engagement
• Supported administrative and operational processes through effective organization and problem-solving

Bachelor in Marketing Management – University of San Agustin Iloilo