
Sikandar Ali
Manager Marketing & Merchandising
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About
20 years working experience as textile Merchandising & Marketing / Sourcing professional.
Specialties: 1) Vast knowledge about fabrics qualities & their behavior.
- Vast knowledge about Denim, Dry processing & washing.
- Technical knowledge about garments Fitting & stitching.
- Good knowledge about compliance & safety issues.
- Good knowledge about export procedures.
- Strong links with top 10 garments manufacturers in Pakistan.
- Strong links with fabric manufacturing sources.
- Vast connections with garments accessories manufacturers & suppliers in Pakistan & China.
- Capability to source right manufacturer as per buyers requirements.
- Capable to find quick solutions related with sourcing, production & washing.
Experience
Manager Marketing & Merchandising at GHA Industries (2023-11 – Present)
Senior Design Manager at Caranti Creations (2023-05 – 2023-12)
Apparel Manager at Mongrel Fashion (2017-12 – 2023-05)
- Marketing related activities & monitoring new trends in the fashion market.
- Coordinate with R&D & New Development.
- Follow up of clients new developments samples / new catalogue.
- Costing & price negotiations.
- Follow up the entire process of orders after confirmation from sampling till shipment.
- Keeping Customer needs completely identified and documented.
- Dealing with fabric Dept / Mills for fabric bookings, delivery and immediate arranging color lab dips / wash approvals.
- Completely follow-up of the fabric till arrival of the fabric in the factory.
- Getting production & lab testing approval in time.
- Corresponding with Clients / Customers till the final shipment.
- Getting Approval from client and purchasing of raw materials including Trims, Packaging materials both imported & local items.
- Purchasing materials at best price keeping in view that the material being purchased is of best quality.
- Coordinating with suppliers and timely arranging trims and packaging material.
- Monitoring and authorizing the store inspection of in-coming raw materials (Trims and Packaging materials).
- Assuring pre-shipment approvals from Clients / Customers on time.
- Monitoring order during whole process of the production in order to ensure production is as per client requirement.
- Checking the pre-production samples + pre-shipment samples before sending to the customers in the light of client's latest comments.
- Reports to Manager Marketing / and Directors for activities relating to Customers & Suppliers.
Head Of Department at Mongrel Fashion NV (2017-12 – 2023-05)
Leading the team of marketing & merchandising.
Director Sourcing at Moda Way Sourcing & Inspection Services (2016-03 – 2022-02)
Leading the team of marketing & merchandising.
Manager Merchandising at U&I GARMENTS (PVT) LTD. (2008-07 – 2010-03)
Senior Merchandiser at U&I GARMENTS (PVT) LTD. (2007-07 – 2009-12)
I have more than 10 years working experience in garments industry of Pakistan with some working exposure in Srilanka as well. In Pakistan I have worked with gaints fashion garments manufacturers of Pakistan like Joes Fashion Group, Rajby Industries.
senior merchandiser at rajby industries (2005 – 2006)
senior merchandiser at J&M CLOTHING (PVT) LTD. (JOES FASHIONS GROUP) (2000-03 – 2005-05)
Education
MBA in Marketing, Business, Management, Marketing, and Related Support Services – Karachi University (2008 – 2010)
MBA in Marketing – Karachi University (1997 – 2000)

