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Sikandar Ali

Sikandar Ali

Manager Marketing & Merchandising

Talent
New CorellaMember since June 22, 2026
DenimApparel
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DenimApparel

About

20 years working experience as textile Merchandising & Marketing / Sourcing professional.

Specialties: 1) Vast knowledge about fabrics qualities & their behavior.

  • Vast knowledge about Denim, Dry processing & washing.
  • Technical knowledge about garments Fitting & stitching.
  • Good knowledge about compliance & safety issues.
  • Good knowledge about export procedures.
  • Strong links with top 10 garments manufacturers in Pakistan.
  • Strong links with fabric manufacturing sources.
  • Vast connections with garments accessories manufacturers & suppliers in Pakistan & China.
  • Capability to source right manufacturer as per buyers requirements.
  • Capable to find quick solutions related with sourcing, production & washing.

Experience

Manager Marketing & Merchandising at GHA Industries (2023-11 – Present)

Senior Design Manager at Caranti Creations (2023-05 – 2023-12)

Apparel Manager at Mongrel Fashion (2017-12 – 2023-05)

  • Marketing related activities & monitoring new trends in the fashion market.
  • Coordinate with R&D & New Development.
  • Follow up of clients new developments samples / new catalogue.
  • Costing & price negotiations.
  • Follow up the entire process of orders after confirmation from sampling till shipment.
  • Keeping Customer needs completely identified and documented.
  • Dealing with fabric Dept / Mills for fabric bookings, delivery and immediate arranging color lab dips / wash approvals.
  • Completely follow-up of the fabric till arrival of the fabric in the factory.
  • Getting production & lab testing approval in time.
  • Corresponding with Clients / Customers till the final shipment.
  • Getting Approval from client and purchasing of raw materials including Trims, Packaging materials both imported & local items.
  • Purchasing materials at best price keeping in view that the material being purchased is of best quality.
  • Coordinating with suppliers and timely arranging trims and packaging material.
  • Monitoring and authorizing the store inspection of in-coming raw materials (Trims and Packaging materials).
  • Assuring pre-shipment approvals from Clients / Customers on time.
  • Monitoring order during whole process of the production in order to ensure production is as per client requirement.
  • Checking the pre-production samples + pre-shipment samples before sending to the customers in the light of client's latest comments.
  • Reports to Manager Marketing / and Directors for activities relating to Customers & Suppliers.

Head Of Department at Mongrel Fashion NV (2017-12 – 2023-05)

Leading the team of marketing & merchandising.

Director Sourcing at Moda Way Sourcing & Inspection Services (2016-03 – 2022-02)

Leading the team of marketing & merchandising.

Manager Merchandising at U&I GARMENTS (PVT) LTD. (2008-07 – 2010-03)

Senior Merchandiser at U&I GARMENTS (PVT) LTD. (2007-07 – 2009-12)

I have more than 10 years working experience in garments industry of Pakistan with some working exposure in Srilanka as well. In Pakistan I have worked with gaints fashion garments manufacturers of Pakistan like Joes Fashion Group, Rajby Industries.

senior merchandiser at rajby industries (2005 – 2006)

senior merchandiser at J&M CLOTHING (PVT) LTD. (JOES FASHIONS GROUP) (2000-03 – 2005-05)

Education

MBA in Marketing, Business, Management, Marketing, and Related Support Services – Karachi University (2008 – 2010)

MBA in Marketing – Karachi University (1997 – 2000)

Skills

Manager Marketing & Merchandising

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