Sophia Calalo

Managed Google Business Profiles and digital marketing for 25 Bistro Group restaurants, contributing to higher customer reviews and sales. Produced weekly competitor analysis decks tracking 30 competitors across 20 brands, giving marketing heads insights to refine their marketing strategies.

Digital Marketing Intern - The Bistro Group

(2025-10 - 2026-05)

• Managed Google Business Profiles and digital marketing for 25 Bistro Group restaurants, contributing to higher customer reviews and sales.
• Produced weekly competitor analysis decks tracking 30 competitors across 20 brands, giving marketing heads insights to refine their marketing strategies.

Exec. Associate to the Finance Officer (2025–2026) | Exec. Assoc. to the Vice Chairperson (2024–2025) - UST Commerce Commission on Elections

(2024-09 - 2026-06)

• Co-led Halalan 2025 with project heads and conducted online briefings for class deputies, achieving a 90.56% voter turnout.
• Spearheaded General Assembly 1 as project head: drafted the Project Proposal Form, project background, and program flow for all officers and members.

Apprentice for Business and Marketing (2025–2026) | Member (2024–2025) - UST Scarlet Commerce

(2024-10 - 2026-06)

• Researched potential sponsors for organization events and sent outreach emails, securing 10 sponsors per event under tiered sponsorship packages.
• Assisted the Marketing Head in running well-organized sponsorship efforts: helped prepare the approval letter and followed up with businesses, convincing 5 to sponsor.

Executive Assistant to the Secretariat (2025–2026) | Member (2022–2025) - UST Junior Marketing Association

(2022-08 - 2026-06)

• Prepared and submitted 3 documents for the Dean's approval and documented minutes for 5 meetings, providing all officers with organized records and administrative support.
• Partnered with the executive board and members to support every department, submitting event approval forms and venue requests on time to keep organization activities on schedule.

Bachelor of Science - Business Administration, Major in Marketing Management - University of Santo Tomas (2022-08 - 2026-06)