Digital Marketing & Communication Designer / Freelance at L'Estrange Digital Marketing (2025-11 – Present)
- Digital Asset Creation: Conceptualized and designed high-converting visual assets, social media ad text graphics, and digital marketing banners aligned with brand guidelines.
- Visual Asset & Listing Management: Managed digital listing schedules and visual content libraries to ensure brand consistency across client platforms.
- Cross-Functional Collaboration: Partnered with remote teams and overseas clients to gather assets, implement design revisions, and maintain high-volume document workflows.
Sustainability Associate at Drink Sustainability Communications (2024-09 – 2025-11)
- Analyzed complex organizational reporting requirements to author comprehensive ESG and sustainability reports aligned with global transparency frameworks (GRI, SASB, IFRS, TCFD).
- Executed rigorous data validation, data cleaning, and quality assurance workflows on enterprise greenhouse gas and environmental data packages to guarantee total audit-readiness.
SEO Copywriter & Graphic Design Artist at International Environmental Clients (2019-04 – 2024-06)
- B2B Content Strategy & SEO Copywriting: Authored optimized B2B website copy, long-form articles, and promotional product descriptions, integrating strategic keywords to drive organic search visibility and attract sustainable enterprise clients.
- Eco-Friendly Brand Positioning: Translated complex sustainability concepts (biodegradable materials, recycled plastics, carbon-neutral sourcing) into compelling, customer-facing copy that highlighted the ROI of green corporate gifting.
- Visual Documentation & Formatting: Designed, structured, and formatted technical documentation, SOPs, user guides, and digital assets ensuring strict adherence to visual style guides.
- Information Design: Translated technical specifications into clear, user-friendly visual frameworks and onboarding materials.
- Product Collateral & Mockups: Created high-fidelity visual mockups and branding layouts for eco-friendly promotional merchandise (sustainable apparel, recycled drinkware, eco-office supplies) to support sales pitch presentations.
- Cross-Functional Collaboration: Partnered with product development, SEO leads, and sales teams to ensure visual and written collateral aligned with sustainability standards and client acquisition targets.
Research Assistant at University of the Philippines Diliman (2019-07 – 2019-12)
Served as a Data Analyst assistant executing intensive data cleaning, structural validation, and quality checks on large-scale environmental and geographic datasets.
- Identified, isolated, and resolved complex dataset discrepancies to maintain data integrity and consistency for senior research models.
- Maintained and optimized structured relational dataset architectures to support executive-level reporting and downstream data delivery.
