Sunshine Layug

A Cum Laude graduate of BA Broadcast Media Arts and Studies from the University of the Philippines Diliman with hands-on experience in social media management, media production, creative conceptualization, and visual storytelling. Experienced in leading creative teams, developing brand identities, producing digital content, and managing projects from pre-production to post-production. Skilled in translating creative ideas into engaging content through a combination of production, design, and storytelling.

Social Media Manager - Goldenhand Management Services Inc.

(2024-12)

• Led the newly established creatives team, developing a cohesive brand identity and visual direction for Facebook.
• Streamlined content planning and scheduling through Meta Business Suite to ensure consistent publishing.
• Grew the Facebook page to 10K followers in 1 year and generated 200K+ monthly views through strategic and organic content development.

Social Media Manager - Kenkim Enterprises

(2025-01 - 2026-07)

• Created original social media content and custom graphics to strengthen brand visibility and support marketing initiatives.
• Wrote and published informative articles on establishment hygiene while managing daily content production and posting.

Student Intern - Sinematika Inc.

(2025-07 - 2025-07)

• Spearheaded creative conceptualization for a 3-day event activation project, translating ideas into actionable production plans.
• Directed the project's visual identity, event execution, and production workflow, ensuring cohesive and timely delivery.
• Contributed to end-to-end production management across pre-production, production, and post-production.

Student Intern - DZUP Balita

(2025-06 - 2025-06)

• Produced "G Ba Sa Ge?", a podcast project involving topic ideation, scriptwriting, research, and production.
• Conducted in-depth research and fact-gathering to support news and current affairs content.
• Facilitated expert interviews, preparing questions and gathering insights for broadcast content.

BA - Broadcast Media Arts and Studies - University of the Philippines Diliman (2021-09 - 2026-07)