Wayne Shanen Caluntad

Results-driven Virtual Assistant and Marketing Support Professional with 3+ years of experience supporting local and US-based executives and businesses in social media management, content creation, marketing coordination, and administrative operations. Skilled in managing multiple executive and business accounts, developing engaging content strategies, creating branded graphics, analyzing performance insights, coordinating projects, and streamlining workflows. Proficient in Canva, CapCut, Mailchimp, Monday.com, Notion, Slack, Google Workspace, Microsoft 365, Meta Business Suite, and AI-powered tools, including ChatGPT for content creation and process automation.

Successfully managed 4 executive and business social media accounts simultaneously, producing 30+ monthly content assets while maintaining brand consistency and timely delivery. Proven ability to manage multiple priorities in remote environments while maintaining exceptional attention to detail, clear communication, and consistent delivery of high-quality work. Passionate about helping businesses strengthen their online presence, improve operational efficiency, and achieve measurable results.

Project Staff at The Insular Life Assurance Co. Ltd. (2025-04 – 2025-10)

• Coordinated licensing exam schedules for 20+ weekly examiners, establishing a mandatory requirements collection checkpoint 1 week before the deadline to ensure 100% regulatory compliance and on-time submissions.
• Provided proactive, automated team updates 2 weeks ahead of new schedules, detailing eligibility, retakes, and training alignments to eliminate the need for manual status check-ins.
• Developed concise, engaging communication materials for the Bancassurance Division, clearly defining objectives and key messaging to guide the creative team toward highly effective delivery across all campaigns.
• Produced high-quality digital graphics, promotional videos, and Electronic Direct Mail (EDMs) under tight deadlines, achieving a near-flawless production standard that required only 1–2 minor adjustments per asset.
• Organised branch events, promotional booths, and seller enablement contests, delivering all physical marketing assets and logistics to branches completely on time to boost campaign engagement by 15%.
• Tracked and monitored the effectiveness of seller engagement initiatives, providing structured, summarized data reports to leadership team members to drive future strategic decisions.
• Initiated a revamped inventory management system for Bancassurance tools and merchandise, building 1 automated Excel tracking system that reduced manual data entries and eliminated stock discrepancies.
• Efficiently managed supplier accreditation, requests, and payment workflows, ensuring a smooth procurement process, 100% policy compliance, and zero vendor delivery delays.
• Coordinated end-to-end event booking and vendor communication for recognized top performers, ensuring seamless execution and zero delays in reward delivery.
• Provided administrative support to a team of 6 professionals, distributing meeting action items and delivering expected project outputs within the same day to accelerate team momentum.

Jr. Marketing & Operations Assistant at Tofer & Associates (2022-03 – 2024-05)

• Managed end-to-end content strategies across 2 platforms (FB and IG) for 4 executive accounts, consistently expanding monthly organic reach by 10%.
• Developed comprehensive profile optimization and branding guidelines for 4 executive Instagram accounts, directly driving increased online visibility and cohesive public-facing market positioning.
• Created 30+ high-impact marketing graphics, short-form videos, and digital assets per month using Canva, strengthening online visibility and expanding audience reach by 25% over 6 months.
• Customised and optimized Monday.com workflows by building automated notifications and responsibility routing, eliminating manual daily follow-ups, and improving team efficiency by 80%
• Monitored social media analytics across 4 executive accounts and compiled structured performance summaries to identify underperforming assets, directly driving data-driven shifts toward high-engagement content strategies.
• Collaborated closely with the Marketing Director to co-create monthly internal newsletters, finalizing deliverables a full 1 week ahead of schedule to allow ample time for strategic adjustments and ensure zero publishing delays.
• Administered the Marketing and Operations Department calendar, flawlessly managing daily event updates and sending reminders to protect the Marketing Director's prior schedule and streamline incoming requests.
• Conducted deep-dive research into marketing material pricing and vendor quotes across 5+ key suppliers, providing cost-benefit analyses that eliminated extra review cycles and optimized the department's budget allocation.
• Streamlined legal administrative and operations tracking by handling 20+ Small Claims transitions per month, maintaining strict confidentiality while ensuring 100% accurate data referrals to business partners.
• Managed and transcribed critical voicemails received by the Managing Partner, delivering immediate email summaries with 99% message accuracy to preserve sender intent.
• Provided backup message management support to the reception team, ensuring rapid communication turnaround and consistent daily operational coverage.
• Managed external vendor communication and final event bookings proactively, ensuring all contracts and event requirements were finalized well in advance of corporate timelines.
• Executed multiple ad-hoc operational objectives and high-priority tasks to support rapid firm growth.

Credit Investigator Admin at GDD Documentation Services Inc. (2021-12 – 2022-03)

• Prepared detailed credit investigation reports and risk-assessment recommendations for management, contributing to informed, high-accuracy decision-making for all weekly credit approvals.
• Maintained strict confidentiality and secure handling protocols for sensitive client financial data, achieving zero compliance breaches or data errors.
• Coordinated with multiple external departments to gather required verification documentation, resolving discrepancies and reducing average processing delays by 20%.
• Monitored credit investigation workflows to identify operational bottlenecks, implementing minor process adjustments that increased weekly case output.

Marketing Assistant at RKK Development Corporation (2021-08 – 2021-11)

• Identified emerging marketing trends and designed polished email marketing templates, rigorously proofreading for grammar and spelling to heavily reduce the executive team's proofing workload by over 50%.
• Conducted extensive competitor analysis and textile market monitoring across 3 target segments, providing key data points to support the General Manager with pricing, positioning, and promotional strategies.
• Represented company product lines with a deep understanding of consumer research, maintaining strong client relationships, and successfully identifying new B2B sales opportunities.
• Managed critical import documentation, coordinated incoming shipments, and maintained strict document control and filing systems to eliminate all supply chain errors.
• Communicated real-time shipping status updates across relevant departments, providing complete import paperwork to the Receiving and Warehouse teams to boost internal coordination efficiency.

Bachelor of Science in Business Administration - Marketing Management – Jesus Reigns Christian College (2017 – 2021)