Wilzar Tan

Developed seasonal campaign key visuals that established the overall look and feel across in-store, digital, and outdoor advertising. Developed visual layouts and branding concepts tailored for premium flagship stores, regular stores, and small-format stores. Managed the design and production of promotional collaterals, including posters, wobblers, and banners.

Creative Supervisor at Alfamart Trading Philippines, Inc. (2023-01 – Present)

• Developed seasonal campaign key visuals that established the overall look and feel across in-store, digital, and outdoor advertising.
• Developed visual layouts and branding concepts tailored for premium flagship stores, regular stores, and small-format stores.
• Managed the design and production of promotional collaterals, including posters, wobblers, and banners.
• Developed promotional materials for supplier-sponsored campaigns that enhanced product visibility and supported in-store sales.
• Managed the design and creation of engaging social media content to promote campaigns, products, and brand initiatives.
• Directed creative execution for product photoshoots and promotional video shoots used in marketing campaigns.
• Created customized visual wraps and promotional graphics for store fixtures and food packaging, including food warmers, chest freezers, ice meal bowls, ice cups, and other store equipment.
• Designed distinctive, reusable eco bags featuring creative and eye-catching visual concepts.
• Designed large-format advertising materials, including mini billboards store banners, lamp post directional signage, and store board-up graphics.

Creative Assistant at Alfamart Trading Philippines, Inc.

• Assist in developing creative concepts and designing in-store and digital promotional materials.
• Enhanced promotional materials through creative layout, improved visual stratification, and compelling design elements.
• Created promotional digital graphics highlighting new store launches and grand opening campaigns.

Head of dancers at TEATRO MUKHA (2020-07 – 2021-09)

Led and mentored the organization's performance team by coordinating members, delegating responsibilities, and fostering collaboration to achieve successful performances and shared goals.

BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY in Information Technology – STI COLLEGE LUCENA (2018-01 – 2022-12)

INFORMATION AND COMMUNICATION TECHNOLOGY – ST. LAWRENCE ACADEMY (2016-01 – 2018-12)