Project Marketing Associate at Alveo and Ayala Land Premier (2025-06 – Present)
- Spearheaded the rebranding of Anvaya Cove, the flagship leisure estate's first major brand refresh since its launch 17 years ago, helping redefine its positioning for a new generation of luxury property seekers.
- Developed marketing and sales collateral, including brochures and flyers, for key projects such as Miravera and Anvaya Cove, ensuring alignment with brand strategy and project objectives.
- Planned and executed large-scale sales events, including the Holiday Open House in November 2025 (800+ attendees; ₱1.2B in generated sales) and the North Open House in June 2026 (350+ attendees; ₱500M in generated sales), driving significant business opportunities and client engagement.
- Organized targeted project activations, including the Anvaya Cove Open House (₱300M in generated sales) and the Miravera Site Drive (₱320M in generated sales), supporting lead conversion and project awareness.
- Drafted and coordinated public relations content that secured coverage across three major Philippine news outlets, strengthening brand visibility and market presence.
- Contributed to the creative direction and production of social media content for Miravera, Anvaya Cove, and One Vertis Plaza, ensuring consistent brand storytelling across digital platforms.
Social Media Assistant at C'est Cá Gifts (2024-05 – 2024-10)
- Managed end-to-end social media operations across Facebook and Instagram, including content planning, reel production, carousel post creation, daily story publishing, and community engagement.
- Produced and curated digital content that enhanced brand visibility and audience engagement through short-form video, static posts, and interactive story formats.
- Responded to client inquiries and facilitated customer interactions across social media platforms, ensuring timely communication and positive brand experience.
Digital Marketing Intern at Mediacast Digital Group
- Produced blog content and supported business development initiatives by conducting partner outreach and relationship-building efforts.
Influencer Marketing Intern at In Circle Inc.
- Managed influencer campaign operations, including drafting KOL agreements, coordinating with influencers, analyzing campaign performance, and compiling post-campaign reports and engagement insights.
Marketing Intern at Phoenix Petroleum
- Supported the Marketing Head in developing presentations, marketing proposals, and strategic materials for brand and business initiatives.
