Zuleika Abella

Creative Graphic Designer with 10 years of experience in print and digital design and 2 years of AI UGC video editing experience creating engaging visual content. Skilled in Adobe Creative Suite, branding, layout design, visual storytelling and marketing materials. Known for delivering high-quality designs that support business and marketing goals.

Freelance Graphic Designer & Video Editor at Freelance (2024-02 – Present)

• Design marketing graphics, social media visuals, and promotional materials supported 20+ independent brands.
• Create visual assets for online marketing campaigns and digital platforms.
• Edit short-form videos, training clips, and promotional content including subtitles, transitions, and branded elements.
• Collaborate with clients to translate concepts into visually compelling graphics and video content.
• Ensure brand consistency across graphics, layouts, and video content.
• Utilize AI-assisted tools including Midjourney and ChatGPT to support creative ideation and design workflows.

Senior Design Artist at Vistaprint (2016-05 – 2024-02)

• Designed print marketing materials including brochures, flyers, banners, and business cards for international clients.
• Assisted customers through real-time chat to correct layouts and improve design accuracy.
• Reviewed customer artwork to ensure print quality and production standards.
• Served as a Quality Control reviewer and Training Partner, mentoring new designers and supporting onboarding.

Freelance Graphic Artist & Photographer Assistant at Freelance (2015-01 – 2016-12)

• Designed logos, marketing materials, and branding assets for small businesses.
• Delivered creative concepts based on client requirements and marketing objectives.
• Assisted lead photographer during photoshoots and assisted in post-production photo editing.

AB Multimedia Arts in Graphic Design • Video Editing – Lyceum University of the Philippines (2010 – 2014)