Zyra De Luna

Directly present marketing strategies, activities, and project updates to the Senior Assistant Vice President / Chief Operating Officer, ensuring timely and accurate execution of approved initiatives Supervise end-to-end marketing operations across all Food and Non-Food divisions, ensuring alignment of campaigns, timelines, and business objectives Lead the development and execution of integrated marketing strategies, advertising initiatives, media placements, and promotional activities across divisions

Marketing Project Lead Supervisor - Alfamart Trading Philippines Inc.

(2025-01)

• Directly present marketing strategies, activities, and project updates to the Senior Assistant Vice President / Chief Operating Officer, ensuring timely and accurate execution of approved initiatives
• Supervise end-to-end marketing operations across all Food and Non-Food divisions, ensuring alignment of campaigns, timelines, and business objectives
• Lead the development and execution of integrated marketing strategies, advertising initiatives, media placements, and promotional activities across divisions
• Oversee daily team operations, project implementation, and cross-functional coordination to ensure seamless campaign delivery
• Collaborate with graphic designers, agencies, and creative partners in developing high-impact marketing collaterals, visual assets, and campaign content
• Conduct market research and analyze consumer behavior, competitor movements, and industry trends to strengthen strategic decision-making
• Prepare and present performance reports, campaign analyses, budget updates, and strategic recommendations to senior leadership
• Drive digital marketing initiatives across social media platforms, SEO, and SEM to strengthen brand presence and customer engagement
• Coordinate public relations efforts, partnerships, and word-of-mouth campaigns to expand reach and brand visibility
• Ensure brand consistency and compliance across all communication channels, in-store materials, and marketing assets
• Work closely with the Operations and Supply Chain teams to align initiatives and deliver strong below-the-line (BTL) execution support
• Monitor and optimize marketing budgets to maximize efficiency, performance, and return on investment (ROI)
• Manage special projects while providing strategic, administrative, and operational support across all divisions

Marketing Project Lead Assistant - Alfamart Trading Philippines Inc.

(2024-01 - 2025-01)

• Solely spearheaded and owned all marketing activities, campaigns, and strategic projects for the entire Snacks, Beverages, Milk, and Breakfast divisions, driving end-to-end brand strategy, high-impact integrated campaigns, in-store activations, supplier partnerships, promotional excellence, and data-driven ROI optimization to maximize business growth and customer engagement

Sales & Service Associates - Philippine National Bank

(2023-01 - 2024-01)

• Provided excellent customer service while accurately handling transactions, ensuring compliance with banking policies, and promoting financial products and services

BSBA - Marketing Management - Central Luzon State University (2019-01 - 2023-01)