App Store Optimization

Location: Islamabad, Pakistan

Employment Type: Full-Time

Experience: 2 Years

Department: Marketing / App Growth

Job Type: Onsite

About the Role Centangle Interactive is looking for a skilled App Store Optimization (ASO) Executive to support and enhance the growth, visibility, and performance of our mobile applications across the Google Play Store and Apple App Store.

The ideal candidate should have 2 years of hands-on experience in App Store Optimization, app marketing, SEO, or a related field, with a strong understanding of keyword research, app store ranking factors, metadata optimization, and mobile app growth strategies.

Key Responsibilities

• Conduct keyword research to identify relevant, high-potential, and competitive keywords for mobile applications.
• Optimize app titles, subtitles, descriptions, keywords, and other app store metadata.
• Monitor app rankings, downloads, ratings, reviews, and overall store performance.
• Conduct competitor analysis and identify opportunities to improve app visibility and organic growth.
• Collaborate with design teams to optimize app icons, screenshots, preview videos, and other store listing assets.
• Maintain and regularly update app store listings in accordance with ASO best practices.
• Track keyword rankings, organic downloads, conversion rates, and app performance through regular reporting.
• Plan and assist in A/B testing of app store listings and creative assets to improve conversion rates.
• Utilize ASO tools and analytics platforms to monitor performance and identify optimization opportunities.
• Stay updated with ASO trends, app store algorithm changes, and industry best practices.
• Collaborate with marketing, design, and development teams to implement effective app growth strategies.
• Identify opportunities for continuous improvement in app visibility, user acquisition, and overall store performance.

Requirements

• Minimum 2 years of professional experience in ASO, App Marketing, SEO, Digital Marketing, or a related field.
• Bachelor's degree in Marketing, Business, Computer Science, Software Engineering, or a related discipline.
• Strong understanding of App Store Optimization, keyword research, metadata optimization, and app store ranking factors.
• Hands-on familiarity with Google Play Console and/or Apple App Store Connect.
• Experience monitoring app performance, keyword rankings, organic downloads, and conversion metrics.
• Strong analytical, research, and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple tasks independently.
• Ability to collaborate effectively with cross-functional teams.

Preferred Skills

• Hands-on experience with ASO tools such as AppTweak, Sensor Tower, MobileAction, or similar platforms.
• Knowledge of app analytics tools and performance measurement.
• Understanding of SEO, digital marketing, and user acquisition strategies.
• Experience conducting A/B testing and analyzing app store conversion performance.
• Familiarity with both Google Play Store and Apple App Store optimization practices.

How to Apply? Interested candidates can share their updated resumes at:

Email: hr@centangle.com

Subject: App Store Optimization (ASO) Executive

Join Centangle Interactive and contribute to building and growing impactful mobile applications!