Aamir Maroof

I am a customer-centric designer and creative, focused on Motion Design and Branding, while also skilled in Visual Design and interfaces (UI/UX).

Senior Product Designer (UI/UX & Motion) at Paymit (2025-06 – Present)

Led end-to-end product design across web and mobile platforms, owning UI/UX from discovery to delivery. Partnered with cross-functional teams to align design with business and growth goals.

• Led end-to-end product design across web and mobile platforms, owning UI/UX from discovery to delivery.
• Partnered with cross-functional teams to align design with business and growth goals.
• Contributed to product growth and launch initiatives, supporting feature releases with clear, conversion-focused design.
• Produced motion graphics, explainer videos, and marketing visuals to support campaigns, onboarding, and brand communication.
• Maintained consistency across product and marketing touchpoints through strong visual and design system principles.

Senior Motion Designer at TangoPay (2023-10 – 2025-06)

Led the motion team, managing animation projects for social media and products. Bridged creative and motion teams for cohesive storytelling.

• Led the motion team, managing animation projects for social media and products.
• Bridged creative and motion teams for cohesive storytelling.
• Developed app interfaces and motion concepts for animations.
• Produced explainer videos & promotional content for the TangoPay app.
• Supported design team in daily creative tasks.
• Ensured brand consistency & high-quality deliverables.

Creative Lead at OUTLOUD (2022-03 – 2023-10)

Developed creative strategy, and executed concepts for social media, web, and branding. Ensured brand consistency and engaging visuals for clients.

• Developed creative strategy, and executed concepts for social media, web, and branding.
• Ensured brand consistency and engaging visuals for clients.
• Managed and mentored designers to maintain high-quality work.
• Created web designs and ad campaigns for brands like Pipers Chicken and Maid Marian.
• Designed social media graphics, web pages, and UI/UX for digital products and produced motion graphics.
• Collaborated with marketing teams on ad campaigns.
• Developed branding strategies to enhance visibility and engagement.

Senior Visual Designer at OUTLOUD (2022-03 – 2023-10)

Designed social media graphics, web pages, and UI/UX for digital products and produced motion graphics.

• Designed social media graphics, web pages, and UI/UX for digital products and produced motion graphics.
• Collaborated with marketing teams on ad campaigns.
• Developed branding strategies to enhance visibility and engagement.

Visual Communication Designer at Grownix (2021-01 – 2022-02)

Designed engaging visual content for digital platforms, enhancing brand communication. Created animations, motion graphics, and social media visuals to support marketing strategies.

• Designed engaging visual content for digital platforms, enhancing brand communication.
• Created animations, motion graphics, and social media visuals to support marketing strategies.
• Developed branding materials, ensuring consistency across different media.
• Worked on graphical user interface (GUI) designs to improve user experience.

Senior Design Team Lead at ES System (2018-12 – 2020-12)

Led a team of graphic designers, product designers, and content developers. Developed design strategies aligned with client business objectives.

• Led a team of graphic designers, product designers, and content developers.
• Developed design strategies aligned with client business objectives.
• Managed project planning, design execution, and communication between clients and the design team.
• Acted as the primary client contact, ensuring brand alignment.
• Led complex design projects with a focus on quality.
• Mentored junior designers for skill enhancement.

Senior Visual Designer at ES System (2018-12 – 2020-12)

Designed social media graphics, web layouts, and branding. Developed brand identities for new clients.

• Designed social media graphics, web layouts, and branding.
• Developed brand identities for new clients.
• Ensured a cohesive visual language across projects.
• Acted as the primary client contact, ensuring brand alignment.
• Mentored junior designers for skill enhancement.
• Led complex design projects with a focus on quality.

Graphic Designer at ES System (2018-12 – 2020-12)

Designed social media graphics, web layouts, and branding. Developed brand identities for new clients.

• Designed social media graphics, web layouts, and branding.
• Developed brand identities for new clients.
• Ensured a cohesive visual language across projects.

Bachelor's Degree in Civil Engineering – Mehran University of Engineering and Technology (2014 – 2018)

FA (Faculty of Arts) in Motion Design & Animation – Govt Degree College balakot